Brand Experience Archives - Chute Gerdeman

Chute Gerdeman

Articles

What Brands Can Learn From Sneaker Culture

What Brands Can Learn From Sneaker Culture https://www.chutegerdeman.com/wp-content/uploads/2022/12/shoes.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g December 2, 2022 December 2, 2022

Often referenced, but ever so elusive, sneaker culture is a standout when it comes to brand creativity and connecting with people. The styles, the history, the brand names, and the…

Chute Gerdeman

Articles

DTC Brand Greendigs Plants Roots with a Pop-Up Experience

DTC Brand Greendigs Plants Roots with a Pop-Up Experience https://www.chutegerdeman.com/wp-content/uploads/2021/04/GreenDigs-HeaderImage-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 19, 2021 September 8, 2021

I was so excited to finally check out the new Greendigs store experience. I received a plethora of texts from close friends, “Have you checked this out yet?” For one,…

Chute Gerdeman

Articles

Brands as Status Symbols

Brands as Status Symbols https://www.chutegerdeman.com/wp-content/uploads/2021/03/BrandStatus-1440x428-1.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g March 15, 2021 March 16, 2021

Brands have a lengthy history of signaling social status, but it’s the modern-day tactics that are worthy of admiration. More than just a logo on your favorite t-shirt, today’s successful…

Chute Gerdeman

Articles

Supporting the New Grocery Consumer

Supporting the New Grocery Consumer https://www.chutegerdeman.com/wp-content/uploads/2021/01/New-Consumer.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g January 13, 2021 January 13, 2021

Shopping habits are evolving constantly, and that process has been accelerated to reflect newly found hobbies and lifestyles at home. With a re-defined sense of experience, new priorities on product,…

Chute Gerdeman

Articles

Regaining Consumer Trust Via Experience

Regaining Consumer Trust Via Experience https://www.chutegerdeman.com/wp-content/themes/movedo/images/empty/thumbnail.jpg 150 150 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g May 14, 2020 May 18, 2020

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and an anxious future, a guarantee…

Chute Gerdeman

Articles

There Is No Isolation With Digital

There Is No Isolation With Digital https://www.chutegerdeman.com/wp-content/uploads/2020/04/R-Header.png 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g April 16, 2020 April 16, 2020

Randy Liddil, VP, Digital Design Lab at Chute Gerdeman, shares his thoughts on the importance of branded, digital experiences. Digital Foresight Retail, restaurant, and brand experiences are all in question.…

Chute Gerdeman

Articles

Glossier: Beauty in NYC SoHo

Glossier: Beauty in NYC SoHo https://www.chutegerdeman.com/wp-content/uploads/2019/06/glossier_post_header.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 20, 2019 January 8, 2020

In between busy schedules and client meetings, our team takes extra time to get out beyond everyday tasks to see what’s happening in the market. We’re always on the lookout…

Chute Gerdeman

Articles

Activated Associates are Brand Assets

Activated Associates are Brand Assets https://www.chutegerdeman.com/wp-content/uploads/2019/06/associates_post_header2.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g June 13, 2019 January 9, 2020

In the wake of Fyre Fest, influencer marketing has been called into serious question. Real connections and values are challenged when brands are paying top dollar to celebrities who don’t…

Chute Gerdeman

Articles

The Tiny Home That Runs on Dunkin’

The Tiny Home That Runs on Dunkin’ https://www.chutegerdeman.com/wp-content/uploads/2018/10/DunkinTinyHome2.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g October 18, 2018 October 18, 2018

Over the years QSR brands have broken out of the brick-and-mortar mode and explored nontraditional concepts like pop-ups to capture the attention of today’s consumers. Most recently Dunkin, the coffee…

Chute Gerdeman

Articles

Wayfair + Airbnb: Where Life Meets Style

Wayfair + Airbnb: Where Life Meets Style https://www.chutegerdeman.com/wp-content/uploads/2018/08/airbnb_unsplash.jpg 1440 428 Chute Gerdeman Chute Gerdeman https://secure.gravatar.com/avatar/27b8b1d5d4480e694e1d763231b8e868?s=96&d=mm&r=g August 9, 2018 July 15, 2022

In a head to head competition, online brand Wayfair might be making the move to gain some ground against Amazon. Recently the home goods brand announced it would be opening…

Brand Experience

What Brands Can Learn From Sneaker Culture

DTC Brand Greendigs Plants Roots with a Pop-Up Experience

Brands as Status Symbols

Supporting the New Grocery Consumer

Regaining Consumer Trust Via Experience

There Is No Isolation With Digital

Glossier: Beauty in NYC SoHo

Activated Associates are Brand Assets

The Tiny Home That Runs on Dunkin’

Wayfair + Airbnb: Where Life Meets Style

Design that connects people to the world’s greatest brands.