Insights
Chutie-led research, reports, insights, and perspectives for powering big ideas.

Accessible Luxury: Tapping into Millennial and Gen Z Consumers
While older generations might still think of Millennials and Gen Z as kids, those generations have begun their career journeys,

From Screen to Table: How Viral Food Trends Influence What We Eat
If you’ve made a sushi bake, corn ribs, cloud bread, or that TikTok-famous baked feta pasta, you’ve likely been inspired

Restaurant Automation: Striking the Right Balance
It’s a new day and age, where speed, accuracy, and efficiency are processed through automation. But how much tech is

Elevating the Travel Retail Experience
After years of travel restrictions, Americans are finally taking the trips they have been dreaming of. Despite news of frequent

The Nostalgia Economy
Brands are betting big on nostalgia, and it has left us wondering why the fascination with the past has such

Gen Alphas are Hungry for Something Different
Instagrammable meals. Plant-based diets. Clean eating. Curated coffee. Local, farm-raised. Sure, Millennials may get razzed for their love of the

Does Anyone Care About the Metaverse?
The Metaverse is taking shape right now, and brands are moving quickly to place their stamp on the platform. At

Preparing for the Alpha Generation
Generation Z and Millennials get all the attention. Sure, they have a significant share of buying power—but an entire generation


Rent-A-Center: New Store Design Preview
Thoughtfully re-imagined with a modern stylistic approach, the new Rent-A-Center bridges the gap between physical and digital retail…

The Modern C-Store: A New Definition of Convenience
Convenience stores are known as a one-stop shop to fill up your tank, pick up overpriced household essentials and grab

Meals in the Metaverse
Quietly taking shape for the last several years, the Metaverse is now entering the consciousness of most consumers—and major global

East Market Brings New Flavor To Historic Neighborhood
Iconic Columbus experience, The North Market, now has a little brother. Our studio took a trip over to East Market,

The Resurgence of Retail Services
When you think of retail services today, terms like BOPIS, same-day delivery, subscription models, and replenishment automation probably come to

Showfields Fosters the Future of Retail
Breaking out of the sea of sameness in brick-and-mortar, Showfields is reshaping the mold on the traditional retail model. Built

The Rise of the Reverse Ghost Kitchen
While ghost kitchens have gained wild popularity with restaurant brands, the term reverse ghost kitchen is now emerging as a popular concept.

The New Frontier of Western Fashion
Western fashion is experiencing a renaissance. Stitch by stich this apparel trend has full on embroidered new consumer interest.

VMSD Selects Laura Back for 2022 Designer Dozen
Environments Designer, Laura Back, has been chosen by VMSD to be part of the magazine’s eleventh annual Designer Dozen awards.

Healthy Lifestyles Lead to Growth for Healthy Restaurant Concepts
Consumers advocating for good food and healthy living are leading to healthy restaurant concepts that cater to this health minded consumer.

Retailers Dial In On Analog
Digital experiences and new efficiencies kept retail healthy during hard times, but now some brands are bringing analog back in a big way.

What Retail Can Learn From Magnolia Market
“If you build it, they will come.” Those are the famous words an Iowa farmer heard whispered in the classic

Brands Fight to Close The Gap on Health Equity
From online platforms to partnerships, we’ve identified the brands taking an active role to elevate health equity.

Real Food, Gets Real Fast with Chipotle Digital Kitchen
Looking to expand in nontraditional locations and boost online sales, Chipotle introduced its first-ever Chipotle Digital Kitchen.

Autonomous Retail Isn’t the Future, It’s the Present
For years, retailers have imagined a world where guests can shop on their own accord, undisrupted by the likes of