Insights
Chutie-led research, reports, insights, and perspectives for powering big ideas.
2023 Pantone Color of the Year: Viva Magenta
Viva Magenta, Color 18-1750, is a bold signal of strength—and it has been named the 2023 Pantone Color of the
Retail Resolutions for 2023
We scratched our heads often in 2022, wondering where things went wrong. In the wake of inflation, shoppers cut down
Reimagining the Bridal Experience: Q&A with Vow’d
Vow’d is bringing new energy to bridal retail. Read our Q&A with Vow’d as they talk reimagining the bridal experience & their latest store.
Restaurant Trends: What Comes After Chicken?
While chicken dinners used to be something you could only get from the colonel, they have become one of the
The New Kitchen Consumer: 6 Key Archetypes to Know
Today’s consumers are more knowledgeable, tech-savvy, and decision-conscious in the kitchen than ever, regardless of their diet and shopping habits.
What Brands Can Learn From Sneaker Culture
Often referenced, but ever so elusive, sneaker culture is a standout when it comes to brand creativity and connecting with
Cause Casual: Restaurants With a Social Purpose
More than a decade ago, a food cart became a path for sex-trafficking survivors to reclaim their lives through employment.
Designing for Restaurant Agility: The Rise of the Flexaurant
Ghost kitchen this, BOPIS that, drive-thru now, sit down later. You’ve heard the terms, but why, after decades of the
Affordability is In: Retail’s Resale Transformation
The affordability movement is completely changing retail, and it’s happening globally. When we say “affordability”, we don’t mean cheap. Premium
Accessible Luxury: Tapping into Millennial and Gen Z Consumers
While older generations might still think of Millennials and Gen Z as kids, those generations have begun their career journeys,
From Screen to Table: How Viral Food Trends Influence What We Eat
If you’ve made a sushi bake, corn ribs, cloud bread, or that TikTok-famous baked feta pasta, you’ve likely been inspired
Restaurant Automation: Striking the Right Balance
It’s a new day and age, where speed, accuracy, and efficiency are processed through automation. But how much tech is
Elevating the Travel Retail Experience
After years of travel restrictions, Americans are finally taking the trips they have been dreaming of. Despite news of frequent
The Nostalgia Economy
Brands are betting big on nostalgia, and it has left us wondering why the fascination with the past has such
Gen Alphas are Hungry for Something Different
Instagrammable meals. Plant-based diets. Clean eating. Curated coffee. Local, farm-raised. Sure, Millennials may get razzed for their love of the
Does Anyone Care About the Metaverse?
The Metaverse is taking shape right now, and brands are moving quickly to place their stamp on the platform. At
Preparing for the Alpha Generation
Generation Z and Millennials get all the attention. Sure, they have a significant share of buying power—but an entire generation
Rent-A-Center: New Store Design Preview
Thoughtfully re-imagined with a modern stylistic approach, the new Rent-A-Center bridges the gap between physical and digital retail…
The Modern C-Store: A New Definition of Convenience
Convenience stores are known as a one-stop shop to fill up your tank, pick up overpriced household essentials and grab
Meals in the Metaverse
Quietly taking shape for the last several years, the Metaverse is now entering the consciousness of most consumers—and major global
East Market Brings New Flavor To Historic Neighborhood
Iconic Columbus experience, The North Market, now has a little brother. Our studio took a trip over to East Market,
The Resurgence of Retail Services
When you think of retail services today, terms like BOPIS, same-day delivery, subscription models, and replenishment automation probably come to
Showfields Fosters the Future of Retail
Breaking out of the sea of sameness in brick-and-mortar, Showfields is reshaping the mold on the traditional retail model. Built