Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Luxury Gyms of Tomorrow 1440 428 Chute Gerdeman

Luxury Gyms of Tomorrow

Gyms have come a long way since the days of Arnold Schwarzenegger pumping iron in a cramped basement. Today’s facilities have undergone significant transformations that…

read more
AI in the Restaurant Industry 1440 428 Chute Gerdeman

AI in the Restaurant Industry

As you pull up to the drive-thru window of your go-to fast food joint, a cheerful voice chimes in over the intercom, “Welcome! What can…

read more
AI In Retail 1440 428 Chute Gerdeman

AI In Retail

As we all know, the retail industry is facing a labor shortage that’s putting a lot of pressure on employees. Help is on the way–but…

read more
Drive-Thru is King: Restaurant Innovation on the Go 1440 428 Chute Gerdeman

Drive-Thru is King: Restaurant Innovation on the Go

If we had to name the most innovative offering in restaurant history, it wouldn’t be the cronut. The drive-thru, hands down, takes the cake. We’ve…

read more
The Evolution of Athleisure 1440 428 Chute Gerdeman

The Evolution of Athleisure

If you’re tired of sacrificing comfort for style, you aren’t alone. In fact, up until recently, looking chic and fashionable while feeling relaxed and at…

read more
The Latest Trends in Restaurant and Bar Design 1440 428 Chute Gerdeman

The Latest Trends in Restaurant and Bar Design

If there’s one thing that’s certain in the world of restaurant and bar design, it’s that change is the name of the game. Over the…

read more
Sober Style: The Rise of Non-Alcoholic Beverages 1440 428 Chute Gerdeman

Sober Style: The Rise of Non-Alcoholic Beverages

There are many reasons people abstain from alcohol—pregnancy, medication interactions, or training for a marathon. But trendy “Sober October” and “Dry January” have evolved for…

read more
Why Restaurants Should Think Like Tech Companies 1440 428 Chute Gerdeman

Why Restaurants Should Think Like Tech Companies

The restaurant industry has long provided a personal connection to its customers. But in the face of unprecedented challenges like staffing shortages, inflation, and supply…

read more
Food Halls: A Rising Trend 1440 428 Chute Gerdeman

Food Halls: A Rising Trend

The sharing economy is infiltrating every segment of consumer life, and the dining experience is no exception. The growth in popularity of food halls is…

read more
Thinking Outside the Sign: How Grocery Stores Should Communicate to Shoppers 1440 428 Chute Gerdeman

Thinking Outside the Sign: How Grocery Stores Should Communicate to Shoppers

The grocery shopping experience has changed significantly, transforming from a functional necessity into an experiential adventure. The grocery market is projected to hit $1.9 trillion…

read more
E-Sports
The Rapid Growth of E-Sports & Gaming and Why it Matters 1440 428 Chute Gerdeman

The Rapid Growth of E-Sports & Gaming and Why it Matters

Looking into the E-Sports and gaming industry is like peering into a newly budding universe. Social integration, growing spectator platforms, and a constant introduction to…

read more
Self-Checkout: The Good, The Bad & The Future 1440 428 Chute Gerdeman

Self-Checkout: The Good, The Bad & The Future

When it comes to self-checkout, there are two types of consumers. Some shoppers love it because they can control how they bag their items and…

read more
Private Label Brands
More Than Value: The Rise of Private Label Brands 1440 428 Chute Gerdeman

More Than Value: The Rise of Private Label Brands

At one time, buying the “store brand” of a product was something shoppers did only to save money. Consumers might shamefully slip the product into…

read more
Health and Wellness Trends: New Brands Inspiring Healthy Habits 1440 428 Chute Gerdeman

Health and Wellness Trends: New Brands Inspiring Healthy Habits

“New Year, New You” is the standard January mantra, but this year, some health and fitness brands are upping the wellness ante with personalized solutions…

read more
Grocers Build Third Spaces to Build Community 1440 428 Chute Gerdeman

Grocers Build Third Spaces to Build Community

Commodity and convenience services like curbside pickup and grocery delivery thrived during the height of the pandemic, and there are no signs of these online…

read more
2023 Pantone Color of the Year: Viva Magenta 1440 428 Chute Gerdeman

2023 Pantone Color of the Year: Viva Magenta

Viva Magenta, Color 18-1750, is a bold signal of strength—and it has been named the 2023 Pantone Color of the Year. This hybrid pinkish-red straddles…

read more
Retail Resolutions for 2023 1440 428 Chute Gerdeman

Retail Resolutions for 2023

We scratched our heads often in 2022, wondering where things went wrong. In the wake of inflation, shoppers cut down on spending this year, with…

read more
Reimagining the Bridal Experience: Q&A with Vow’d 1440 428 Chute Gerdeman

Reimagining the Bridal Experience: Q&A with Vow’d

Bridal retail is a unique category, rife with high expectations and stress for many shoppers, built on decades of dress shopping sameness. But Vow’d Weddings…

read more
Restaurant Trends: What Comes After Chicken? 1440 428 Chute Gerdeman

Restaurant Trends: What Comes After Chicken?

While chicken dinners used to be something you could only get from the colonel, they have become one of the most sought-after meals at any…

read more
The New Kitchen Consumer: 6 Key Archetypes to Know 1440 428 Chute Gerdeman

The New Kitchen Consumer: 6 Key Archetypes to Know

Today’s consumers are more knowledgeable, tech-savvy, and decision-conscious in the kitchen than ever, regardless of their diet and shopping habits. Brands have seized the opportunity…

read more
What Brands Can Learn From Sneaker Culture 1440 428 Chute Gerdeman

What Brands Can Learn From Sneaker Culture

Often referenced, but ever so elusive, sneaker culture is a standout when it comes to brand creativity and connecting with people. The styles, the history,…

read more
Cause Casual: Restaurants With a Social Purpose 1440 428 Chute Gerdeman

Cause Casual: Restaurants With a Social Purpose

More than a decade ago, a food cart became a path for sex-trafficking survivors to reclaim their lives through employment. Called Freedom a la Cart, the…

read more
Designing for Restaurant Agility: The Rise of the Flexaurant 1440 428 Chute Gerdeman

Designing for Restaurant Agility: The Rise of the Flexaurant

Ghost kitchen this, BOPIS that, drive-thru now, sit down later. You’ve heard the terms, but why, after decades of the same, are restaurants now reinventing…

read more
Affordability is In: Retail’s Resale Transformation 1440 428 Chute Gerdeman

Affordability is In: Retail’s Resale Transformation

The affordability movement is completely changing retail, and it’s happening globally. When we say “affordability”, we don’t mean cheap. Premium materials and designs are born…

read more
Accessible Luxury: Tapping into Millennial and Gen Z Consumers 1440 428 Chute Gerdeman

Accessible Luxury: Tapping into Millennial and Gen Z Consumers

While older generations might still think of Millennials and Gen Z as kids, those generations have begun their career journeys, and with it, they are…

read more
From Screen to Table: How Viral Food Trends Influence What We Eat 1440 428 Chute Gerdeman

From Screen to Table: How Viral Food Trends Influence What We Eat

If you’ve made a sushi bake, corn ribs, cloud bread, or that TikTok-famous baked feta pasta, you’ve likely been inspired by a viral food trend—and…

read more
Restaurant Automation: Striking the Right Balance 1440 428 Chute Gerdeman

Restaurant Automation: Striking the Right Balance

It’s a new day and age, where speed, accuracy, and efficiency are processed through automation. But how much tech is too much? How can restaurants…

read more
Elevating the Travel Retail Experience 1440 428 Chute Gerdeman

Elevating the Travel Retail Experience

After years of travel restrictions, Americans are finally taking the trips they have been dreaming of. Despite news of frequent flight cancellations and other travel…

read more

Design that connects people to the world’s greatest brands.

Get in Touch

Info

501 West Schrock Rd, Suite 201
Westerville, Ohio 43081
614-469-1001

Keep Up.

© Chute Gerdeman

Our website uses cookies in order to optimize the experience. By continuing you agree to our use of cookies.
Privacy Policy
Skip to content