Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Make It Shoppable 1440 428 Chute Gerdeman

Make It Shoppable

There’s often debate on how to extend the customer experience beyond the four walls of the store environment. How EComm has changed the industry and…

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El Pollo Loco Unveils New ‘Restaurant of the Future’ Design Concept 1440 428 Chute Gerdeman

El Pollo Loco Unveils New ‘Restaurant of the Future’ Design Concept

Fast-casual chain El Pollo Loco partnered with Chute Gerdeman to develop a flexible and modular prototype to meet evolving customer demands. The re-imagined El Pollo…

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Retail Cultivates Brand Tourism 1440 428 Chute Gerdeman

Retail Cultivates Brand Tourism

Brands knowingly, or perhaps unknowingly, are creating hubs of tourism – a place for guests and socially active to come and go at will. These…

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Q&A With Choice Market Founder Mike Fogarty 1440 428 Chute Gerdeman

Q&A With Choice Market Founder Mike Fogarty

Updated 2/18/21 Now with three locations in the Denver area, Choice Market is smashing through norms with a c-store format that melds healthy living and…

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The Perfect Pair – Raising Retail’s Spirit 1440 428 Chute Gerdeman

The Perfect Pair – Raising Retail’s Spirit

A partnership years in the making, retailers are finding inspiration and innovation from the world of alcohol, and this is a trend we all can…

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Fresh Ideas, Research, & Reports 491 800 Chute Gerdeman

Fresh Ideas, Research, & Reports

Women Shopping
Retail Promotes Diversity and Economic Empowerment 1440 428 Chute Gerdeman

Retail Promotes Diversity and Economic Empowerment

Building brand values is an incredible task with significant implications on corporate culture and, increasingly, consumers who align their values with their wallet. We’ve seen…

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Supporting the New Grocery Consumer 1440 428 Chute Gerdeman

Supporting the New Grocery Consumer

Shopping habits are evolving constantly, and that process has been accelerated to reflect newly found hobbies and lifestyles at home. With a re-defined sense of…

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Looking Ahead: Retail Predictions in 2021 1440 428 Chute Gerdeman

Looking Ahead: Retail Predictions in 2021

A new year marks a new beginning for consumer trends and brands alike. Patiently awaited, 2021 is here and received with widespread optimism. Retail resiliency…

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Lemons
Pantone Color of the Year 2021 1440 428 Chute Gerdeman

Pantone Color of the Year 2021

For the first time, Pantone has selected an achromatic shade for the Color of the Year, and for the second time in 22 years has…

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A Not So Traditional Retail Holiday 1440 428 Chute Gerdeman

A Not So Traditional Retail Holiday

For some companies, the holidays are a make or break moment. Will it be a record year? Or will we see a rise in less…

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Person Shopping in a Retail Store
Retail is a Sleeping Giant 1440 428 Chute Gerdeman

Retail is a Sleeping Giant

This year hasn’t been your average success story. For many businesses, they’ve been humbled by the current circumstances across the world. Retail headlines are filled…

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On the Road and In the Drive-Thru Lane Again 1440 428 Chute Gerdeman

On the Road and In the Drive-Thru Lane Again

I’m becoming an accidental SME on drive-thru experiences. Not necessarily because I’m part of a team of restaurant designers, though it helps. As it happens,…

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Preparing for Next 491 800 Chute Gerdeman

Preparing for Next

Preparing for NEXT weekly insights & creative actions to help brands remain relevant & stay ahead. As we navigate new consumer shifts and operational changes,…

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Space and Spaces: Mid-Pandemic in NYC 1440 428 Chute Gerdeman

Space and Spaces: Mid-Pandemic in NYC

Traveling during a pandemic can be a bit nerve-wracking, yes. Still, it was good to be back in New York and see people beginning to…

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Asset Strategies Group Acquires Chute Gerdeman 1440 428 Chute Gerdeman

Asset Strategies Group Acquires Chute Gerdeman

Columbus based Asset Strategies Group Acquires Design Agency Chute Gerdeman to expand its retail real estate solutions business. Asset Strategies Group (ASG) has cleared a…

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In Command: Voice and Mobile Assisted Shopping 1440 428 Chute Gerdeman

In Command: Voice and Mobile Assisted Shopping

Touchless experiences are becoming more ingrained in our daily lives. A major driver of this, of course, is COVID related safety precautions. More planning than…

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Building Relationships Through Health & Wellness 1440 428 Chute Gerdeman

Building Relationships Through Health & Wellness

Experiences may never be the same. Craving peace of mind, consumers are leaning on brands to deliver experience with holistic benefits. Keen on individual health,…

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Brands Push For Small Business Support 1440 428 Chute Gerdeman

Brands Push For Small Business Support

For local business owners, it’s clear that 2020 has been merciless. With a global pandemic, and a nationwide array of protests, it’s been hard for…

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Make Way For The Modern Traveler 1440 428 Chute Gerdeman

Make Way For The Modern Traveler

Travel has laid dormant for the past three months, as we’ve waded through the waters of a global pandemic. Needless to say, consumers are itching…

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Understanding Sustainable Solutions 1440 428 Chute Gerdeman

Understanding Sustainable Solutions

Many consumers shop with their values first. In March 2019, 71% of US consumers said that they take sustainability into consideration when making food purchases…

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When DIY Affects How We Buy 1440 428 Chute Gerdeman

When DIY Affects How We Buy

Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people…

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Regaining Consumer Trust Via Experience 1440 428 Chute Gerdeman

Regaining Consumer Trust Via Experience

Consumer behavior is changing. It’s going to be an uphill battle for brands, and services, to regain trust from consumers again. With tighter pockets, and…

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Aesop Uses Inspiration From Space Exploration 1440 428 Chute Gerdeman

Aesop Uses Inspiration From Space Exploration

Recently, I had the opportunity to visit a few retail stores while visiting Houston, Texas. Little did I know, this would be my last physical…

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An Essential Evolution – Looking Ahead For Grocery And Food Hall 1440 428 Chute Gerdeman

An Essential Evolution – Looking Ahead For Grocery And Food Hall

We’re in unprecedented times and it’s not hard to see a swift evolution upcoming for groceries, food halls, and restaurants.

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Get In The Game – Brands Activate Users Via Gaming 1440 428 Chute Gerdeman

Get In The Game – Brands Activate Users Via Gaming

Consumers can’t get enough of video games right now. Game sales are soaring, and Twitch, a video game streaming platform, has seen consumers log over…

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There Is No Isolation With Digital 1440 428 Chute Gerdeman

There Is No Isolation With Digital

Randy Liddil, VP, Digital Design Lab at Chute Gerdeman, shares his thoughts on the importance of branded, digital experiences. Digital Foresight Retail, restaurant, and brand…

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Restaurants Shift to Support Community 1440 428 Chute Gerdeman

Restaurants Shift to Support Community

In this new, social-distanced society, restaurants and bars have been hit the hardest. Sad, empty dining rooms, resulting from the mandatory shut down, has caused…

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