Insights
Chutie-led research, reports, insights, and perspectives for powering big ideas.
What Will It Take to Save Upscale Casual Dining?
As values shift towards convenience and affordability, can upscale casual dining regain its popularity?
A Designer’s Take on Pantone’s Color of the Year, Peach Fuzz
Retail designer, Zach Uhazy, shares how retail brands and designers can make the most of Pantone 2024 Color of the Year, Peach Fuzz.
Five Consumer Behavior Trends We’re Watching This Year
Consumer behavior is always changing, responding to tech leaps, societal waves, and changing tastes. The common thread? A hunger for
Retailtainment and the Gamification of Retail
Step into a world of retailtainment, where customers can do more than shop, they can immerse themselves in playful multi-sensory experiences.
New Restaurant Design for Lee’s Famous Recipe Chicken
Get an early look at the new restaurant design for Lee’s Famous Recipe Chicken including brand refresh, dual drive-thru, and more.
What Retail Can Learn from Discord
Discord is not just for gamers anymore. Retail brands are finding opportunities to attract new fans and build brand loyalty in this digital space.
Everyone Wants a Piece of the Wellness Pie
Learn how tech, hospitality, and luxury brands are crossing over into wellness and finding success by becoming more innovative.
Maximalism: Well, It’s Someone’s Zen
Welcome to maximalism, the land of more is more, where beige is a four-letter word and excess is celebrated. If
The Intimate Apparel Industry’s Big Shift
Intimate apparel is changing, and legacy brands are struggling to compete. Read on about the new trends in this segment.
Circular Design for Sustainable Restaurants
Learn how modern eateries are implementing circular design practices to achieve more sustainable restaurants.
You Are What You Drink: Beverages as Status Symbols
Drinks have become status symbols—elixirs of aspiration, representing flavor taste, lifestyle taste, and identity by association.
Sustainability and Fashion: What We Say vs. What We Do
Ultra-fast-fashion brands are thriving despite a lack of sustainability. What makes sustainability and fashion more talk than action?
Baby Care Grows Up
We’ve come a long way, baby—and not just in terms of safety. Everything about the baby care industry has rapidly changed.
Pop Culture Rewind: What’s After Barbie Pink?
Popular colors and pop culture styles influence what we buy. Read on as we look to our past for some clues about what’s next.
Restaurant Retrospective: The Evolving Family Restaurant Experience
In the ever-evolving restaurant landscape, family restaurants are undergoing a renaissance, embracing an era of immersive, experience-based dining. Modern menus
Stocking Up on Consumer Values
Consumer values are the new shopping currency in the grocery aisle today, driving nearly half of all consumers to make purchases based
Creating Calm: Mindful Retail Design Trends
Calming, sensory-friendly shopping experiences are on the rise. Read on to explore more mindful retail design trends.
It’s a Team Sport: Chuties Share Their Favorite Memories
Join us as we revisit some of our favorite memories over the years on the ASG-Chute Gerdeman team. For some,
The Plant Based Trends of Tomorrow
Opinions on health are changing, and new plant-based trends are emerging. Read more about capitalizing on the growth of the vegan movement.
Boomers: The Age of Opportunity
updated 6/12/23 It’s time to throw out the assumptions about baby boomers. They’ve laid the groundwork for the “Silver Economy,”
Empowerment Through Healthcare Data
Enriched by cutting-edge tools like DNA testing and wearable devices that provide data once requiring a trip to the doctor’s
Redefining Fun: Experiential and Active Leisure Trends
While a classic movie night can still be a fun way to unwind, there’s a growing trend toward experiential and
Luxury Gyms of Tomorrow
Gyms have come a long way since the days of Arnold Schwarzenegger pumping iron in a cramped basement. Today’s facilities
AI in the Restaurant Industry
As you pull up to the drive-thru window of your go-to fast food joint, a cheerful voice chimes in over