Branding

Get In The Game – Brands Activate Users Via Gaming

Get In The Game – Brands Activate Users Via Gaming 1440 428 Chute Gerdeman

Consumers can’t get enough of video games right now. Game sales are soaring, and Twitch, a video game streaming platform, has seen consumers log over 3 billion hours in less…

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Skyline of Columbus Ohio

Columbus: A City Designed for “US”

Columbus: A City Designed for “US” 1440 428 Chute Gerdeman

Brand development is one of the most critical aspects in the evocation of any feeling behind a company, person, or – in this case – a city. Over 15 years…

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Store Entry

Abercrombie & Fitch Debuts a More Demure Retail Presence

Abercrombie & Fitch Debuts a More Demure Retail Presence 1440 428 Chute Gerdeman

After overexpansion, failing brand introductions, and the firing of the highly controversial CEO, Mike Jeffries, it’s no secret that Abercrombie & Fitch has been under pressure for a major overhaul.…

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Club Monaco NYC

NYC Retail Must See

NYC Retail Must See 800 542 Chute Gerdeman

[image_with_animation animation=”Fade In” img_link_target=”_self” image_url=”14147″] Last week a few Chuties were in NYC for client meetings and project work…and snuck in some time for visiting some retail hot spots. There’s…

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Brights of Spring collage | Chute Gerdeman - award-winning retail design and branding.

Brights Of Spring

Brights Of Spring 800 649 Chute Gerdeman

Spring is finally in the air! After this long and brutal winter, we appreciate the saturated pops of color in the gardens and stretches of green grass even more. Based…

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Lulu Lemon storefront | Chute Gerdeman - award-winning retail design and branding.

Consistently Different Yet Consistently Familiar

Consistently Different Yet Consistently Familiar 800 450 Chute Gerdeman

Image property of Chute Gerdeman I’ve noticed more brands that offer distinctively different storefront exteriors that feel unique and one-of-a-kind. And then, once you step inside, you feel and see…

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New Balance New York City | Chute Gerdeman - award-winning retail design and branding.

New Balance Makes Excellent Happen

New Balance Makes Excellent Happen 800 646 Chute Gerdeman

“Let’s Make Excellent Happen!” That’s the theme of New Balance‘s most recent campaign. According to Josh Rowe, NB’s marketing manager, it reflects the brand’s desire to inspire and motivate athletes…

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The Limited, Paul Stewart, and Ladurée, Belgian Eye Candy | Chute Gerdeman - award-winning retail design and branding.

Show & Tell: The Limited to launch Eloquii, Bloggers take over Paul Stuart windows, Ladurée lands stateside & Belgian Eye Candy

Show & Tell: The Limited to launch Eloquii, Bloggers take over Paul Stuart windows, Ladurée lands stateside & Belgian Eye Candy 800 1018 Chute Gerdeman

Editor’s Note: Once in awhile we come across something noteworthy and we want to share it with our readers. However, due to a variety of reasons (it’s too new to…

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Galeria Melissa storefront | Chute Gerdeman - award-winning retail design and branding.

Monday Morning Inspiration: Changing Façades

Monday Morning Inspiration: Changing Façades 800 1067 Chute Gerdeman

During our Monday morning studio meeting, our VP of Visual Strategy inspired the team with a presentation on the unique and ever-changing storefront of Galeria Melissa in São Paulo, Brazil.…

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Summer blues and yellows inspiration board | Chute Gerdeman - award-winning retail design and branding.

Good For What Ales You

Good For What Ales You 800 708 Chute Gerdeman

A note from the editors: “Inspiration boards” give a glimpse at the inner landscape of a creative person’s brain. Boards can convey a concept, a design direction, ideas for a…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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