Penney’s: The New Department Store Flagship

Penney’s: The New Department Store Flagship 1440 428 Chute Gerdeman

When in Texas, why not visit the next JCPenney, right? It’s been a staple in the department retail world since 1902 and many of us have traveled through—the racks, shiny…

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The Art of Activation

The Art of Activation 1440 428 Chute Gerdeman

Brands are setting a new standard for customer activation, by simply forcing their guests to be active. Customers crave instant gratification and fulfillment, with the element of exclusivity moving the…

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