From bland utility to beloved brand.
What if we reinvented the entire telecommunications industry by turning boring stores into shopping destinations through an absolute design evolution of the category?
SCALING THE SOLUTION
Our team took the best aspects of the Verizon Destination Stores and opened hundreds of Verizon Smart Stores in neighborhoods across the United States. These locations kept their magic with interactive displays and lifestyle-based experiences while Verizon responsibly expanded its presence with our design. With an emphasis on product, we worked with key OEMs to showcase the hottest devices and accessories on the market.
Because the way customers shop is constantly evolving, our team translated the most important elements of the physical store environment into multiple digital components that included omnichannel tools, websites, mobile apps, in-store exploration devices, employee education tools, and more.