To humanize the store experience, we organized the space by lifestyle. This took the focus away from the basic products that all the competitors sell and gave Verizon the opportunity to expand its product offerings while showcasing items in dynamic, interactive, and complementary ways.

We recognized that small business owners were increasingly seeking comprehensive solutions and products to help them grow their brands. So, we created location-inspired areas in each store to engage this type of Verizon shopper at a deeper level.