To play up self-exploration, we implemented new storytelling techniques and a friendly communication style throughout the space. Endless aisle interactive touchpoints allow shoppers to explore all of Croma for added convenience. With the mission to “help you, buy!” knowledgeable Croma team members are available to assist shoppers to pick the perfect products to enhance their life.
Whether you are testing tunes at the first-floor headphone station or creating your own personal light show on the second, Croma has become a beacon for the curious consumer. Adapting to a culture where the unboxing of products is just another step in the purchasing process was the catalyst to each curated zone; transcending information to shoppers through digital and physical representation in a confined manner helped propel the overall design aesthetic.