The new Croma store is all about supporting personal tech and the shopper’s lifestyle. We wanted to be sure the store was as accessible as possible with a location where core shoppers live and play every day. The new store design is always active, with movement and light, to draw shoppers in from the street. Knowing shoppers need to try and play with technology, we made the entire space interactive, allowing the consumer to test a wide variety of products. The space bright with a casual feel–utilizing timeless materials to create a layered and textured shopping experience.