For People Inn Love with a Great Pizza Experience
What if we all ate dinner as a family again, and that family was the community around us? What if brand heritage could be celebrated while the brand experience is elevated? Meet the new Pizza Inn.
As part of the rebranding process, Boone Oakley, an advertising agency based in Charlotte, NC, infused the new Pizza Inn identity with fun, retro-inspired energy. Working alongside their team, we were able to translate the same design filters to the branded environment, highlighting the neighborhood feel at the root of the brand.
From the vintage-styled buffet and salad bar faces that look like old tile work to the sundae bar and localized graphics designed with large arrows and shapes reminiscent of mid-century signage, every moment feels unique and branded for Pizza Inn. Tiled sections on the floor accentuate key points in the guest journey, such as in front of the buffet, at the entrance, at pickup, and at the host stand. The entire restaurant is full of easter eggs that transport the experience back to something familiar but fresh.
The introduction of blue, off-white, and yellow into the brand was a breath of fresh air that allowed us to play with more color and energy, which the family restaurant desperately needed. By collaborating, we were able to seamlessly transform a tired, dated, incohesive brand loved by families for generations into a brand full of energy and life while nodding back to its true American roots.