POSITIONING FOR EXPANSION

What if a brand was designed so well, it effortlessly stood independent from its long-time parent company and flourished on its own?

DESTINATION RETAIL

With more than 1,200 stores in 23 states, Murphy USA prides itself on low prices and friendly service. Murphy USA has been the go-to convenience store customers frequent to fuel their lives.

To build on success, Chute Gerdeman partnered with Murphy USA to develop a new prototype store design.

TRUE CONVENIENCE

The new design creates a fast and efficient experience for the customer. Basket size increased as well as more food and beverage purchases and the design utilizes the larger format store and carefully adapting every detail to work precisely and efficiently in the smaller footprint.

The goal was to create an enticing, engaging and memorable customer experience that further positioned Murphy USA “top of mind” with consumers for all their gasoline and convenience store needs.

SERVICES

Design Strategy
Environments Design
Branding
Merchandising

PROJECT TEAM

BRAGGING RIGHTS

awards
Gold Award Winner
Shop! 2017 Design Awards
Hardline Specialty Store

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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