The Sleep Assessment Center allows guests to connect with a Sleep Expert and find the perfect bed for them. Throughout the space, Brand Galleries highlight products like Sealy and Tempur-Pedic, while providing a voice from Mattress Firm on why guests will love each collection.
The flexible fixture system and headboard communication allow for easy sightlines and scalability across the store. Simplification and education were keys to enhancing the shopping process and building trust with the guest. Relevant accessories merchandised throughout the store enable shoppers to build a complete sleep solution.