A Fresh Space for
What if we could build greater customer loyalty through engaging physical retail? Working with Custom Ink, we helped to develop a more experiential, consumer-focused, and operations-friendly approach to physical retail.
Custom Ink sought out Chute Gerdeman to redefine the ideal store experience and amplify the brand’s “connected retail” experience. Conducting extensive research, we identified the needs and motivations for various customer types, including the core customer, The Organizer, responsible for ordering custom apparel for groups or organizations.
Findings combined with customer journey mappings led to the development of the Consultation Zone, a key focal of the space. This newly designated area prominently positions customer service at the forefront of the custom design process. Guiding customers from inspiration to design, the staff “Inkers” play a pivotal role. Special considerations were taken to ensure adjacencies, tools, and workstations met their needs. A wall focal designated for the custom “Inkers” lets customers get to know the expert staff before they even get started.