Insights
Chutie-led research, reports, insights, and perspectives for powering big ideas.

Stocking Up on Consumer Values
Consumer values are the new shopping currency in the grocery aisle today, driving nearly half of all consumers to make purchases based

Creating Calm: Mindful Retail Design Trends
Calming, sensory-friendly shopping experiences are on the rise. Read on to explore more mindful retail design trends.

It’s a Team Sport: Chuties Share Their Favorite Memories
Join us as we revisit some of our favorite memories over the years on the ASG-Chute Gerdeman team. For some,

The Plant Based Trends of Tomorrow
Opinions on health are changing, and new plant-based trends are emerging. Read more about capitalizing on the growth of the vegan movement.

Boomers: The Age of Opportunity
updated 6/12/23 It’s time to throw out the assumptions about baby boomers. They’ve laid the groundwork for the “Silver Economy,”

Empowerment Through Healthcare Data
Enriched by cutting-edge tools like DNA testing and wearable devices that provide data once requiring a trip to the doctor’s

Redefining Fun: Experiential and Active Leisure Trends
While a classic movie night can still be a fun way to unwind, there’s a growing trend toward experiential and

Luxury Gyms of Tomorrow
Gyms have come a long way since the days of Arnold Schwarzenegger pumping iron in a cramped basement. Today’s facilities

AI in the Restaurant Industry
As you pull up to the drive-thru window of your go-to fast food joint, a cheerful voice chimes in over

AI In Retail
As we all know, the retail industry is facing a labor shortage that’s putting a lot of pressure on employees.

Drive-Thru is King: Restaurant Innovation on the Go
If we had to name the most innovative offering in restaurant history, it wouldn’t be the cronut. The drive-thru, hands

The Evolution of Athleisure
If you’re tired of sacrificing comfort for style, you aren’t alone. In fact, up until recently, looking chic and fashionable

The Latest Trends in Restaurant and Bar Design
If there’s one thing that’s certain in the world of restaurant and bar design, it’s that change is the name

Sober Style: The Rise of Non-Alcoholic Beverages
There are many reasons people abstain from alcohol—pregnancy, medication interactions, or training for a marathon. But trendy “Sober October” and

Why Restaurants Should Think Like Tech Companies
The restaurant industry has long provided a personal connection to its customers. But in the face of unprecedented challenges like

Food Halls: A Rising Trend
The sharing economy is infiltrating every segment of consumer life, and the dining experience is no exception. The growth in

Thinking Outside the Sign: How Grocery Stores Should Communicate to Shoppers
The grocery shopping experience has changed significantly, transforming from a functional necessity into an experiential adventure. The grocery market is

The Rapid Growth of E-Sports & Gaming and Why it Matters
Looking into the E-Sports and gaming industry is like peering into a newly budding universe. Social integration, growing spectator platforms,

Self-Checkout: The Good, The Bad & The Future
When it comes to self-checkout, there are two types of consumers. Some shoppers love it because they can control how

More Than Value: The Rise of Private Label Brands
At one time, buying the “store brand” of a product was something shoppers did only to save money. Consumers might

Health and Wellness Trends: New Brands Inspiring Healthy Habits
“New Year, New You” is the standard January mantra, but this year, some health and fitness brands are upping the

Grocers Build Third Spaces to Build Community
Commodity and convenience services like curbside pickup and grocery delivery thrived during the height of the pandemic, and there are

2023 Pantone Color of the Year: Viva Magenta
Viva Magenta, Color 18-1750, is a bold signal of strength—and it has been named the 2023 Pantone Color of the

Retail Resolutions for 2023
We scratched our heads often in 2022, wondering where things went wrong. In the wake of inflation, shoppers cut down