Knowledge Distilled
Guides by The Gist
These Guides were carefully crafted by subject matter experts and contributors here at Chute Gerdeman. Each guide is tailored to timely information about consumer behavior in recent months and what’s coming next.
The Latest Guide
What Brands Do and How It is Executed
Brands are developing innovative ways to make our favorite snacks supplement our health and fitness goals.
Gist Guide 01
Is brainrot taking over branding?
Gone are the days of familiarity and nostalgia. Things are getting downright weird, and consumers LOVE IT.
Gist Guide 02
Protein is the world’s favorite nutrient.
Brands are developing innovative ways to make our favorite snacks supplement our health and fitness goals.
Gist Guide 03
Have you ever heard of SmellMaxxing?
Gen Z is engaging with beauty in a totally different way and fragrance is leading the charge.
Gist Guide 04
Luxury in 2025 - loathe it or love it?
We’re in some complicated economic times, and thousands of brands are adjusting prices and product offerings accordingly.
Gist Guide 05
Today’s athleisure - function or fashion?
Athleisure is crossing past the lines of function and fashion, as athleisure brands are now seen as lifestyle staples.
Gist Guide 06
2025 Year End Recap
This last year was most certainly one of the most polarizing, controversial
and turbulent years in recent memory.