POSITIONING FOR EXPANSION
What if a brand was designed so well, it effortlessly stood independent from its long-time parent company and flourished on its own?
What if a brand was designed so well, it effortlessly stood independent from its long-time parent company and flourished on its own?
DESTINATION RETAIL
With more than 1,200 stores in 23 states, Murphy USA prides itself on low prices and friendly service. Murphy USA has been the go-to convenience store customers frequent to fuel their lives.
To build on success, Chute Gerdeman partnered with Murphy USA to develop a new prototype store design.
TRUE CONVENIENCE
The new design creates a fast and efficient experience for the customer. Basket size increased as well as more food and beverage purchases and the design utilizes the larger format store and carefully adapting every detail to work precisely and efficiently in the smaller footprint.
The goal was to create an enticing, engaging and memorable customer experience that further positioned Murphy USA “top of mind” with consumers for all their gasoline and convenience store needs.
SERVICES
Environments Design
Branding
Merchandising
PROJECT TEAM
BRAGGING RIGHTS
Shop! 2017 Design Awards
Hardline Specialty Store