A space with a fighting chance
What if we created a space that increased brand presence, personality, and engagement?
ALL NEW LINEUP
Las Vegas Golden Knights needed a brand look and feel that resonated with the entirety of the locally-centered team in which it represented. A total brand translation was produced throughout the retail environment, which showcased the impressive and magnetic imagery and signage Chute Gerdeman helped to create.
As the process continued to grow, the creativity began to flourish. The designs illuminated the “Knights of the Round Table” concept that helped to drive detail and implement engagement. Swords and spears act as merchandise displays, surrounding a stunning centerpiece that draws focus to the core of the space.
A KNIGHT TO REMEMBER
Elevating the brand persona required the instillation of a bold, heroic sense to the environment. Every detail within the space was created to provide the consumer with a tactile and expressive journey, which enabled the Golden Knights to have a substantial platform for its brand.