A Space With a Fighting Chance
What if we created a space that increased brand presence, personality, and engagement? What if that space captured the drama of the sport and highlighted the passion of the team’s fanbase?
All New Lineup
The Las Vegas Golden Knights needed a brand look and feel that resonated with the entirety of the locally-centered team it represented. A total brand translation was produced throughout the retail environment, which showcased the impressive and magnetic imagery and signage Chute Gerdeman helped to create.
As the process continued to grow, creativity began to flourish. Initial designs illuminated the “Knights of the Round Table” concept that helped to drive detail and implement engagement. Swords and spears act as merchandise displays, surrounding a stunning centerpiece that draws focus to the core of the space.
“The Knights are the epitome of the warrior class. They’re team-oriented, they always stick together, they never give up, they never give in. And hockey players are warriors. They’ve always been team players, all for one. That’s us. That’s what we’ll be.”
-Bill Foley, Owner
A Knight to Remember
Elevating the brand persona required the instillation of bold, heroic expressions within the environment. Every detail within the space was created to provide the consumer with a tactile and representative journey, giving the Golden Knights a substantial new platform for its brand and merchandise.