A Space With a Fighting Chance

What if we created a space that increased brand presence, personality, and engagement? What if that space captured the drama of the sport and highlighted the passion of the team’s fanbase?

Number One Goal

One main initiative for Levy was to increase apparel and souvenir sales. We understood how the design of the purchase experience could play a role in that objective. The brand desperately needed a louder, more aggressive voice to speak to its customer base, and its retail space was a perfect place to inject that energy.

All New Lineup

The Las Vegas Golden Knights needed a brand look and feel that resonated with the entirety of the locally-centered team it represented. A total brand translation was produced throughout the retail environment, which showcased the impressive and magnetic imagery and signage Chute Gerdeman helped to create.

As the process continued to grow, creativity began to flourish. Initial designs illuminated the “Knights of the Round Table” concept that helped to drive detail and implement engagement. Swords and spears act as merchandise displays, surrounding a stunning centerpiece that draws focus to the core of the space.

“The Knights are the epitome of the warrior class. They’re team-oriented, they always stick together, they never give up, they never give in. And hockey players are warriors. They’ve always been team players, all for one. That’s us. That’s what we’ll be.”

-Bill Foley, Owner

A Knight to Remember

Elevating the brand persona required the instillation of bold, heroic expressions within the environment. Every detail within the space was created to provide the consumer with a tactile and representative journey, giving the Golden Knights a substantial new platform for its brand and merchandise.

Design that connects people to the world’s greatest brands.

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501 West Schrock Rd, Suite 201
Westerville, Ohio 43081

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© Chute Gerdeman

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