Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Decorating 101 with West Elm 150 150 Chute Gerdeman

Decorating 101 with West Elm

Not sure how to spruce up your space for Spring? No problem. West Elm, the retail source for affordable modern furniture and home décor, shares…

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Senior day at UC | Chute Gerdeman - award-winning retail design and branding.
UC Field Trip 800 629 Chute Gerdeman

UC Field Trip

Lynn Rosenbaum (CG’s Director, Environments) and I recently had the chance to visit the University of Cincinnati’s College of Design, Architecture, Art, and Planning. We…

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glo Homepage | Chute Gerdeman - award-winning retail design and branding.
Glo.com shines online! 800 635 Chute Gerdeman

Glo.com shines online!

Image credit: glo.com Glo.com is the newest addition to our list of cool editorial content on the web. MSN, in partnership with Hachette Filipacchi Media,…

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Swiss Farms exterior at night | Chute Gerdeman - award-winning retail design and branding.
Swiss Farms: "Elevating the Notion of Convenience" 800 533 Chute Gerdeman

Swiss Farms: "Elevating the Notion of Convenience"

Swiss Farms has made us so proud! We were fortunate enough to have had such a major role in building this brand—it’s certainly come along…

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Lonny magazine cover | Chute Gerdeman - award-winning retail design and branding.
Freedom of the Online Press 800 1035 Chute Gerdeman

Freedom of the Online Press

The publishing world’s tragic losses are modern legend. We have all wept as Conde Nast said goodbye to Domino. Next was Gourmet, Cookie, Modern Bride…

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Nike Tokyo postcard | Chute Gerdeman - award-winning retail design and branding.
Nike Tokyo 800 646 Chute Gerdeman

Nike Tokyo

Image property of Chute Gerdeman On a recent trip to Tokyo, I had the pleasure of visiting the Nike flagship store in the trendy district…

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Retro scale | Chute Gerdeman - award-winning retail design and branding.
Weighing In 800 1066 Chute Gerdeman

Weighing In

I’m fascinated by the intertwined history of industrial design, retail marketing, and the American consumer. The history of the American “penny scale” follows several cultural,…

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Spring yellow inspiration board | Chute Gerdeman - award-winning retail design and branding.
Inspiration Board: Spring Yellow 800 708 Chute Gerdeman

Inspiration Board: Spring Yellow

Go ahead. Take a peek inside…

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Reebok Zigtech ad | Chute Gerdeman - award-winning retail design and branding.
The Energy Drink For Your Feet 800 448 Chute Gerdeman

The Energy Drink For Your Feet

Two of the most celebrity-endorsed products came together last week. Did you see the new Reebok ZigTech commercial featuring Bengal’s star Chad Ochocinco? In case…

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Vienna modern-classic postcard | Chute Gerdeman - award-winning retail design and branding.
Modern Classics 800 646 Chute Gerdeman

Modern Classics

I traveled all the way to Austria and found great inspiration in the magnificent architecture and ornate detailing of the historic buildings all through the…

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Jake and Design Army | Chute Gerdeman - award-winning retail design and branding.
Central Ohio’s Creative Community 800 502 Chute Gerdeman

Central Ohio’s Creative Community

In addition to working in the Graphic Production department at Chute, I also volunteer as Co-President of Columbus Society of Communicating Arts. CSCA is a…

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Fortune cookie fortunes | Chute Gerdeman - award-winning retail design and branding.
The Path to Enlightenment 800 629 Chute Gerdeman

The Path to Enlightenment

Career guidance or life choices? We have been known to consult cookie crevices for apropos advice or a new way of looking at things.

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Las Vegas postcard | Chute Gerdeman - award-winning retail design and branding.
You Are Here 800 646 Chute Gerdeman

You Are Here

On my recent trip to Las Vegas for the Digital Signage Expo, I noticed a new trend in wayfinding—it’s going digital. Interactive touch screen kiosks…

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Basin White Las Vegas postcard | Chute Gerdeman - award-winning retail design and branding.
Basin White 800 646 Chute Gerdeman

Basin White

Amidst all the glitz and glamour of Las Vegas, the calming environment of Basin White caught my eye during a recent stroll through the Grand…

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Chute Gerdeblog birth announcement | Chute Gerdeman - award-winning retail design and branding.
Welcome 800 621 Chute Gerdeman

Welcome

Welcome! You are among the first to join us for the unveiling of Chute Gerdeblog, our exciting new blog site brought to you from the…

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Herborist Shanghai postcard | Chute Gerdeman - award-winning retail design and branding.
A Green Space Glows in Shanghai 800 646 Chute Gerdeman

A Green Space Glows in Shanghai

Amidst the traffic, noise, pollution, and general chaos of Shanghai’s crowded metropolis, we discovered a glowing green oasis of tranquility in Herborist. Walking past the…

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Monday morning meeting | Chute Gerdeman - award-winning retail design and branding.
Monday Morning Meetings 800 629 Chute Gerdeman

Monday Morning Meetings

Monday, Monday…At 9 am today, like every Monday, the studio team gathers to plot the week. Luckily, it’s a good way to wake up and…

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Liberty inspiration board | Chute Gerdeman - award-winning retail design and branding.
Liberty for the Masses 800 708 Chute Gerdeman

Liberty for the Masses

Go ahead. Take a peek inside…

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Jenna's Picks | Chute Gerdeman - award-winning retail design and branding.
Because Jenna Told Me To… 350 333 Chute Gerdeman

Because Jenna Told Me To…

Everyone needs a little advice sometimes. Who do you turn to? Family? Friends? Co-workers? The archives of Ann Landers? Well, how about Jenna, Lisa, and…

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"Bling Bling" textile | Chute Gerdeman - award-winning retail design and branding.
Bling Bling! 800 706 Chute Gerdeman

Bling Bling!

I have always loved Pantheon for the wide variety of porcelain tile options available.  They have a great line of in stock items that are…

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Chandelier sketch | Chute Gerdeman - award-winning retail design and branding.
Go Green with Bulbrite 800 744 Chute Gerdeman

Go Green with Bulbrite

Finally, a true retrofit for an incandescent chandelier! Bulbrite offers two chandelier LED options- one for a medium base fixture and one with a candelabra…

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Maharam digital projects | Chute Gerdeman - award-winning retail design and branding.
Material Update: Maharam Digital Projects 800 800 Chute Gerdeman

Material Update: Maharam Digital Projects

Image via: maharam.com Maharam Digital Projects recently visited Chute Gerdeman with an update on their new products. Maharam has literally taken digital wallcovering to a…

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Rio de Janeiro's sidewalk patterns postcard | Chute Gerdeman - award-winning retail design and branding.
Rio’s Sidewalk Patterns 800 646 Chute Gerdeman

Rio’s Sidewalk Patterns

On my recent trip to Rio de Janeiro during Carnival, I came across an interesting technique–each beach is identified by a unique pattern layout on…

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Opening Ceremony Tokyo | Chute Gerdeman - award-winning retail design and branding.
Opening Ceremony Hits Tokyo 800 886 Chute Gerdeman

Opening Ceremony Hits Tokyo

Fashion retailer Opening Ceremony recently opened their first flagship outside the US in Tokyo’s trendy Shibuya district. The store, an eight-level, 26,000 sq-ft department store,…

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Giant Eagle's Market District store, Pittsburgh postcard | Chute Gerdeman - award-winning retail design and branding.
Pittsburgh! Adventures at Giant Eagle’s Market District Store. 800 646 Chute Gerdeman

Pittsburgh! Adventures at Giant Eagle’s Market District Store.

At the beginning of June, a friend and I took a trip to Pittsburgh, PA. I know. Not the most glamorous place to travel. Did…

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Kate Spade NY storefront postcard | Chute Gerdeman - award-winning retail design and branding.
We Love Kate Spade 800 646 Chute Gerdeman

We Love Kate Spade

One of my favorite stops on our recent New York trip was the new flagship Kate Spade store on 5th Ave. between 20th and 21st.…

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Chocolate Research Facility bars | Chute Gerdeman - award-winning retail design and branding.
Chocolate Research Facility 800 468 Chute Gerdeman

Chocolate Research Facility

Who doesn’t love chocolate? We keep hearing that, like cosmetics, chocolate is recession proof because it’s a small, relatively inexpensive indulgence. So opening a brand…

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