Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Neocon collage | Chute Gerdeman - award-winning retail design and branding.
Material Girl’s Top Five from Neocon 800 921 Chute Gerdeman

Material Girl’s Top Five from Neocon

NeoCon World’s Trade Fair is where the design world comes together—three days of pure energy, bursting with new thinking, resources, and products. You can discover…

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Eileen Fisher storefront | Chute Gerdeman - award-winning retail design and branding.
Come on, Eileen. 800 998 Chute Gerdeman

Come on, Eileen.

Visiting retail and knowing what’s out there is crucial for being at the top of our game. Recently, I was looking back through my photos…

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Propel ad | Chute Gerdeman - award-winning retail design and branding.
To-Do List. Propelled 800 623 Chute Gerdeman

To-Do List. Propelled

I have to obsess for a minute about Propel’s website. For those unfamiliar, Propel is the flavored water beverage by Gatorade. The Propel website is…

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Swiss Farms daytime exterior | Chute Gerdeman - award-winning retail design and branding.
Best Exterior: Swiss Farms 800 520 Chute Gerdeman

Best Exterior: Swiss Farms

Swiss Farms has made us so proud…again! We were fortunate enough to have had such a major role in building this brand—it’s certainly come along…

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Weitzner | Chute Gerdeman - award-winning retail design and branding.
Wowed by Weitzner 800 1200 Chute Gerdeman

Wowed by Weitzner

Weitzner Limited is a wallcovering and textile company that focuses on environmentally conscious materials and creating elegant products for commercial and residential interiors. Lori Weitzner…

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Hamburger | Chute Gerdeman - award-winning retail design and branding.
Meaty May: A Tribute to Hamburgers 800 619 Chute Gerdeman

Meaty May: A Tribute to Hamburgers

Grilled, flame-broiled, topped with everything but the kitchen sink. Burger joints have loyalists, lovers and dissers who are never short on opinions. So in honor…

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Serene Serenbe 150 150 Chute Gerdeman

Serene Serenbe

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman. Serenbe is only about 40 miles south of my home…

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Hot International Retail Arrives in South Beach 150 150 Chute Gerdeman

Hot International Retail Arrives in South Beach

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman. It was my first night in hot, humid South Beach…

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Multi-view of the Chipotle bag | Chute Gerdeman - award-winning retail design and branding.
A Chipotle Message Brought to You…by You! 800 600 Chute Gerdeman

A Chipotle Message Brought to You…by You!

On a recent trip to Chipotle I couldn’t help but notice their new packaging. Packaging which previously had mostly product information, now contains witty messages…

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Katie doing a monday morning presentation | Chute Gerdeman - award-winning retail design and branding.
A Monday Morning Forecast 800 629 Chute Gerdeman

A Monday Morning Forecast

Every Monday, the studio meets to plan the week and discuss upcoming events. But it also means having a little bit of inspiration to share…

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Top of Steve Boreman's desk | Chute Gerdeman - award-winning retail design and branding.
The desk of…Steve Boreman, Senior Designer, Brand Communications 800 639 Chute Gerdeman

The desk of…Steve Boreman, Senior Designer, Brand Communications

1. National Cartoonists Society mug—a proud member of the organization, Steve drinks far too much coffee from this. 2. A collection of misshapen M&M’S candies…

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Flavors of Toronto postcard | Chute Gerdeman - award-winning retail design and branding.
Savoring the Flavors of Toronto 800 646 Chute Gerdeman

Savoring the Flavors of Toronto

From our offices in Columbus, Ohio, a taste of Europe is just one hour away. We’re talking about Toronto, a bustling cosmopolitan city of 5…

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Screenshot of Burt's Bees website | Chute Gerdeman - award-winning retail design and branding.
Happy Anniversary, Earth Day! 800 572 Chute Gerdeman

Happy Anniversary, Earth Day!

For the 40th anniversary of Earth Day, brands are pulling out the stops. It’s true that people want to feel good about where they shop,…

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Earthy greens inspiration board | Chute Gerdeman - award-winning retail design and branding.
Steve’s Traditional Beauty 800 696 Chute Gerdeman

Steve’s Traditional Beauty

Appreciating the Earth in simple ways everyday…

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Emeco navy chairs | Chute Gerdeman - award-winning retail design and branding.
What can you do with 111 plastic Coke bottles? 800 251 Chute Gerdeman

What can you do with 111 plastic Coke bottles?

Everyone loves the Navy Chair by Emeco for its classic industrial look and super strength. After all, the chair was designed in 1944 to withstand…

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Decorating 101 with West Elm 150 150 Chute Gerdeman

Decorating 101 with West Elm

Not sure how to spruce up your space for Spring? No problem. West Elm, the retail source for affordable modern furniture and home décor, shares…

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Senior day at UC | Chute Gerdeman - award-winning retail design and branding.
UC Field Trip 800 629 Chute Gerdeman

UC Field Trip

Lynn Rosenbaum (CG’s Director, Environments) and I recently had the chance to visit the University of Cincinnati’s College of Design, Architecture, Art, and Planning. We…

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glo Homepage | Chute Gerdeman - award-winning retail design and branding.
Glo.com shines online! 800 635 Chute Gerdeman

Glo.com shines online!

Image credit: glo.com Glo.com is the newest addition to our list of cool editorial content on the web. MSN, in partnership with Hachette Filipacchi Media,…

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Swiss Farms exterior at night | Chute Gerdeman - award-winning retail design and branding.
Swiss Farms: "Elevating the Notion of Convenience" 800 533 Chute Gerdeman

Swiss Farms: "Elevating the Notion of Convenience"

Swiss Farms has made us so proud! We were fortunate enough to have had such a major role in building this brand—it’s certainly come along…

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Lonny magazine cover | Chute Gerdeman - award-winning retail design and branding.
Freedom of the Online Press 800 1035 Chute Gerdeman

Freedom of the Online Press

The publishing world’s tragic losses are modern legend. We have all wept as Conde Nast said goodbye to Domino. Next was Gourmet, Cookie, Modern Bride…

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Nike Tokyo postcard | Chute Gerdeman - award-winning retail design and branding.
Nike Tokyo 800 646 Chute Gerdeman

Nike Tokyo

Image property of Chute Gerdeman On a recent trip to Tokyo, I had the pleasure of visiting the Nike flagship store in the trendy district…

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Retro scale | Chute Gerdeman - award-winning retail design and branding.
Weighing In 800 1066 Chute Gerdeman

Weighing In

I’m fascinated by the intertwined history of industrial design, retail marketing, and the American consumer. The history of the American “penny scale” follows several cultural,…

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Spring yellow inspiration board | Chute Gerdeman - award-winning retail design and branding.
Inspiration Board: Spring Yellow 800 708 Chute Gerdeman

Inspiration Board: Spring Yellow

Go ahead. Take a peek inside…

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Reebok Zigtech ad | Chute Gerdeman - award-winning retail design and branding.
The Energy Drink For Your Feet 800 448 Chute Gerdeman

The Energy Drink For Your Feet

Two of the most celebrity-endorsed products came together last week. Did you see the new Reebok ZigTech commercial featuring Bengal’s star Chad Ochocinco? In case…

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Vienna modern-classic postcard | Chute Gerdeman - award-winning retail design and branding.
Modern Classics 800 646 Chute Gerdeman

Modern Classics

I traveled all the way to Austria and found great inspiration in the magnificent architecture and ornate detailing of the historic buildings all through the…

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Jake and Design Army | Chute Gerdeman - award-winning retail design and branding.
Central Ohio’s Creative Community 800 502 Chute Gerdeman

Central Ohio’s Creative Community

In addition to working in the Graphic Production department at Chute, I also volunteer as Co-President of Columbus Society of Communicating Arts. CSCA is a…

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Fortune cookie fortunes | Chute Gerdeman - award-winning retail design and branding.
The Path to Enlightenment 800 629 Chute Gerdeman

The Path to Enlightenment

Career guidance or life choices? We have been known to consult cookie crevices for apropos advice or a new way of looking at things.

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