Insightful Perspectives for All

Chutie-led research, reports, insights, and perspectives for powering big ideas.

Madewell's Easton location storfront | Chute Gerdeman - award-winning retail design and branding.
Madewell Opening at Easton Town Center 800 533 Chute Gerdeman

Madewell Opening at Easton Town Center

Confession. We have a crush. Not on George Clooney or Angelina Jolie or even Justin Bieber for that matter. Our crush is on J.Crew’s sister…

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"British Invasion" Toronto postcard | Chute Gerdeman - award-winning retail design and branding.
A British Invasion at The Bay 800 646 Chute Gerdeman

A British Invasion at The Bay

On a recent trip to Toronto, we were reminded time and time again not to miss the recent renovations at the venerable department store The…

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CG pumpkin carving contest 2010 | Chute Gerdeman - award-winning retail design and branding.
Let’s Give Them Something to Carve About 800 444 Chute Gerdeman

Let’s Give Them Something to Carve About

We hold traditions near and dear here at the Icehouse. Come October, in a firm chock full of creative folks, we have just two words…

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Don’t Judge a Vegetable by Its Cover 150 150 Chute Gerdeman

Don’t Judge a Vegetable by Its Cover

Inspiration can come from the most unexpected places. Today, we have a watermelon radish brought to us by Director of Brand Strategy and local cooking…

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Katie at Cartersville Shaw | Chute Gerdeman - award-winning retail design and branding.
Katie Goes to Cartersville: A Tour of Shaw Industries 800 1067 Chute Gerdeman

Katie Goes to Cartersville: A Tour of Shaw Industries

I recently had the opportunity to visit Shaw Industries to see how carpet is manufactured. The facilities I visited are in Cartersville, GA, about 45…

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Blue Team's Mannequin at IRDC | Chute Gerdeman - award-winning retail design and branding.
IRDC: Day 4 Recap 800 1066 Chute Gerdeman

IRDC: Day 4 Recap

Sadly, it’s the fourth and final day of IRDC. The day started off with the announcement of the winners of the Iron Merchant visual merchandising…

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C&A Iguatemi under construction | Chute Gerdeman - award-winning retail design and branding.
C&A Iguatemi Sneak Peek 800 600 Chute Gerdeman

C&A Iguatemi Sneak Peek

As we promised at IRDC last week in our presentation on C&A Brazil’s new Experience Store, we’d like to share some in-progress pics as the…

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Presenter at day 3 of IRDC | Chute Gerdeman - award-winning retail design and branding.
IRDC: Day 3 Recap 800 485 Chute Gerdeman

IRDC: Day 3 Recap

Day 3 started off with brief, yet informative sessions from Nordstrom’s Sonia Parra and Moss Inc.’s Mary Martel. Parra gave us a behind the scenes…

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Presenter at day 2 of IRDC | Chute Gerdeman - award-winning retail design and branding.
IRDC: Day 2 800 475 Chute Gerdeman

IRDC: Day 2

Day 2 was the first official day of conference sessions, and the event started off with a bang with The Bay’s Bonnie Brooks. The President…

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At IRDC on the first day | Chute Gerdeman - award-winning retail design and branding.
IRDC: Day 1 800 1066 Chute Gerdeman

IRDC: Day 1

IRDC 2010 got off to a high-fashion start last night in Toronto. Visual merchandising design and manufacturer Seven Continents pulled out all the stops welcoming…

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Louis Vuitton New York postcard | Chute Gerdeman - award-winning retail design and branding.
Freshly Hatched at Louis Vuitton 800 646 Chute Gerdeman

Freshly Hatched at Louis Vuitton

Louis, Louis, you’ve done it again. On a recent trip to London, I passed these glittering gold windows displaying whimsical ostriches. Wait, ostriches? The 2010…

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New Belgium Brewery, Ft. Collins postcard | Chute Gerdeman - award-winning retail design and branding.
Beer… born on a bike. 800 646 Chute Gerdeman

Beer… born on a bike.

I like beer. You like beer. Most everybody likes beer. So when my sister invited me on a tour of the New Belgium Brewing Company…

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Elaine Evans desk top | Chute Gerdeman - award-winning retail design and branding.
From the Desk of Elaine Evans 800 639 Chute Gerdeman

From the Desk of Elaine Evans

  Ever notice how some people have oodles of really cool stuff on their desk? Elaine, a Senior Designer on our Brand Communications team, is…

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Exchange grand opening ceremony | Chute Gerdeman - award-winning retail design and branding.
Brand Opening: BX/PX and AAFES Become the Exchange 800 600 Chute Gerdeman

Brand Opening: BX/PX and AAFES Become the Exchange

With the cutting of the ribbon at Tinker Air Force Base today, a brand new Exchange experience begins, as The Army & Air Force Exchange…

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Two NFL teams utilizing one store | Chute Gerdeman - award-winning retail design and branding.
Two Teams, One Shared Store 800 266 Chute Gerdeman

Two Teams, One Shared Store

It’s not every day you get to design a sleek and modern, technology-filled, high-energy store environment for one, let alone two, NFL teams. Partnering with…

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Chunks of chocolate in celebration of International Chocolate Day | Chute Gerdeman - award-winning retail design and branding.
Rich, dark, and dreamy. 800 639 Chute Gerdeman

Rich, dark, and dreamy.

It’s International Chocolate Day! Lucky for us, Chuties seem to have one thing in common—a love for all things food. Our palates range from sweet…

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Designtex WriteUp packaging | Chute Gerdeman - award-winning retail design and branding.
Customize Your Walls! 800 651 Chute Gerdeman

Customize Your Walls!

On my recent trip to NeoCon, I was introduced to writeUp h2o, a brand new product supplied by Designtex. WriteUp is a topical, clear paint…

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Scenic Scaffolding keeping the aesthetic of old church | Chute Gerdeman - award-winning retail design and branding.
Scenic Scaffolding 800 600 Chute Gerdeman

Scenic Scaffolding

On a recent trip to Austria, we headed to the city’s center for some sight-seeing. While approaching St. Stephen’s Cathedral, absorbing its unique blend of Romanesque…

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Sea Green and brown inspiration board | Chute Gerdeman - award-winning retail design and branding.
Matt’s Inspiration Board: So much detail, so much to discover… 800 707 Chute Gerdeman

Matt’s Inspiration Board: So much detail, so much to discover…

  So much detail, so much to discover…

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Vienna postcard | Chute Gerdeman - award-winning retail design and branding.
From Vienna, With Love. 800 645 Chute Gerdeman

From Vienna, With Love.

There’s something truly exciting about leaving the world you know to explore the unknown. Today, I add Vienna to my list of worlds explored. A…

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Sweet Paul cover | Chute Gerdeman - award-winning retail design and branding.
Freedom of the Online Press: Part II. Sweet Paul Joins the Digital Trend. 800 971 Chute Gerdeman

Freedom of the Online Press: Part II. Sweet Paul Joins the Digital Trend.

A few months ago, we forecasted the growing trend of online magazines brought to you by bloggers-extraordinaire. Specifically, Lonny Magazine and Nonpareil Magazine. We’re delighted…

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Utah Arches postcard | Chute Gerdeman - award-winning retail design and branding.
The Original Golden Arches 800 646 Chute Gerdeman

The Original Golden Arches

Jay Highland, our Brand Communications Director, is currently on the road seeing the beautiful sights our fine nation has to offer. He took a few…

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Mr. Clean Car Wash sign | Chute Gerdeman - award-winning retail design and branding.
Manufacturer Brands Offer Retail Services 800 723 Chute Gerdeman

Manufacturer Brands Offer Retail Services

Well-known established manufacturer brands are now expanding into related retail service experiences. For years P&G’s Mr. Clean brand has offered consumers an array of household…

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Fashion Island Mall, Newport Beach postcard | Chute Gerdeman - award-winning retail design and branding.
Fashion Island Mall in Newport Beach, CA 800 646 Chute Gerdeman

Fashion Island Mall in Newport Beach, CA

When it comes to concept retailing, it’s best to go pure. And that’s just what I did in Newport Beach where I rediscovered American Rag…

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Beta fish "fin" Petco | Chute Gerdeman - award-winning retail design and branding.
Jay Highland Talks Pet Retailing 800 618 Chute Gerdeman

Jay Highland Talks Pet Retailing

Chute Gerdeman’s very own Jay Highland, Director, Brand Communications sat down with VMSD‘s Steve Kaufman to offer his expertise on this month’s sector spotlight: pet…

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Franks 'n' Dawgs Chicago postcard | Chute Gerdeman - award-winning retail design and branding.
Franks N’ Dawgs 800 646 Chute Gerdeman

Franks N’ Dawgs

There’s the popular theory that the best eateries tend to be dives. It’s kind of a risk, but the greater the risk, the greater the…

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Fireworks over the city | Chute Gerdeman - award-winning retail design and branding.
1 Pie, 2 Pie, Red Pie, Blue Pie 800 353 Chute Gerdeman

1 Pie, 2 Pie, Red Pie, Blue Pie

We love our contests here at Chute Gerdeman. They range from chili to salsa to pumpkin carving. But on the 4th of July? It’s all…

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Rose and green inspiration board | Chute Gerdeman - award-winning retail design and branding.
Susan’s Fresh (Color) Finds 800 707 Chute Gerdeman

Susan’s Fresh (Color) Finds

Rosy Redux—how a forgotten palette picked me…

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