Insightful Perspectives for All

Chutie-created reports, articles, and publications complemented by great news and ideas.

Louis Vuitton New York postcard | Chute Gerdeman - award-winning retail design and branding.
Freshly Hatched at Louis Vuitton 800 646 Chute Gerdeman

Freshly Hatched at Louis Vuitton

Louis, Louis, you’ve done it again. On a recent trip to London, I passed these glittering gold windows displaying whimsical ostriches. Wait, ostriches? The 2010…

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New Belgium Brewery, Ft. Collins postcard | Chute Gerdeman - award-winning retail design and branding.
Beer… born on a bike. 800 646 Chute Gerdeman

Beer… born on a bike.

I like beer. You like beer. Most everybody likes beer. So when my sister invited me on a tour of the New Belgium Brewing Company…

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Elaine Evans desk top | Chute Gerdeman - award-winning retail design and branding.
From the Desk of Elaine Evans 800 639 Chute Gerdeman

From the Desk of Elaine Evans

  Ever notice how some people have oodles of really cool stuff on their desk? Elaine, a Senior Designer on our Brand Communications team, is…

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Exchange grand opening ceremony | Chute Gerdeman - award-winning retail design and branding.
Brand Opening: BX/PX and AAFES Become the Exchange 800 600 Chute Gerdeman

Brand Opening: BX/PX and AAFES Become the Exchange

With the cutting of the ribbon at Tinker Air Force Base today, a brand new Exchange experience begins, as The Army & Air Force Exchange…

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Two NFL teams utilizing one store | Chute Gerdeman - award-winning retail design and branding.
Two Teams, One Shared Store 800 266 Chute Gerdeman

Two Teams, One Shared Store

It’s not every day you get to design a sleek and modern, technology-filled, high-energy store environment for one, let alone two, NFL teams. Partnering with…

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Chunks of chocolate in celebration of International Chocolate Day | Chute Gerdeman - award-winning retail design and branding.
Rich, dark, and dreamy. 800 639 Chute Gerdeman

Rich, dark, and dreamy.

It’s International Chocolate Day! Lucky for us, Chuties seem to have one thing in common—a love for all things food. Our palates range from sweet…

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Designtex WriteUp packaging | Chute Gerdeman - award-winning retail design and branding.
Customize Your Walls! 800 651 Chute Gerdeman

Customize Your Walls!

On my recent trip to NeoCon, I was introduced to writeUp h2o, a brand new product supplied by Designtex. WriteUp is a topical, clear paint…

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Scenic Scaffolding keeping the aesthetic of old church | Chute Gerdeman - award-winning retail design and branding.
Scenic Scaffolding 800 600 Chute Gerdeman

Scenic Scaffolding

On a recent trip to Austria, we headed to the city’s center for some sight-seeing. While approaching St. Stephen’s Cathedral, absorbing its unique blend of Romanesque…

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Sea Green and brown inspiration board | Chute Gerdeman - award-winning retail design and branding.
Matt’s Inspiration Board: So much detail, so much to discover… 800 707 Chute Gerdeman

Matt’s Inspiration Board: So much detail, so much to discover…

  So much detail, so much to discover…

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Vienna postcard | Chute Gerdeman - award-winning retail design and branding.
From Vienna, With Love. 800 645 Chute Gerdeman

From Vienna, With Love.

There’s something truly exciting about leaving the world you know to explore the unknown. Today, I add Vienna to my list of worlds explored. A…

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Sweet Paul cover | Chute Gerdeman - award-winning retail design and branding.
Freedom of the Online Press: Part II. Sweet Paul Joins the Digital Trend. 800 971 Chute Gerdeman

Freedom of the Online Press: Part II. Sweet Paul Joins the Digital Trend.

A few months ago, we forecasted the growing trend of online magazines brought to you by bloggers-extraordinaire. Specifically, Lonny Magazine and Nonpareil Magazine. We’re delighted…

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Utah Arches postcard | Chute Gerdeman - award-winning retail design and branding.
The Original Golden Arches 800 646 Chute Gerdeman

The Original Golden Arches

Jay Highland, our Brand Communications Director, is currently on the road seeing the beautiful sights our fine nation has to offer. He took a few…

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Mr. Clean Car Wash sign | Chute Gerdeman - award-winning retail design and branding.
Manufacturer Brands Offer Retail Services 800 723 Chute Gerdeman

Manufacturer Brands Offer Retail Services

Well-known established manufacturer brands are now expanding into related retail service experiences. For years P&G’s Mr. Clean brand has offered consumers an array of household…

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Fashion Island Mall, Newport Beach postcard | Chute Gerdeman - award-winning retail design and branding.
Fashion Island Mall in Newport Beach, CA 800 646 Chute Gerdeman

Fashion Island Mall in Newport Beach, CA

When it comes to concept retailing, it’s best to go pure. And that’s just what I did in Newport Beach where I rediscovered American Rag…

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Beta fish "fin" Petco | Chute Gerdeman - award-winning retail design and branding.
Jay Highland Talks Pet Retailing 800 618 Chute Gerdeman

Jay Highland Talks Pet Retailing

Chute Gerdeman’s very own Jay Highland, Director, Brand Communications sat down with VMSD‘s Steve Kaufman to offer his expertise on this month’s sector spotlight: pet…

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Franks 'n' Dawgs Chicago postcard | Chute Gerdeman - award-winning retail design and branding.
Franks N’ Dawgs 800 646 Chute Gerdeman

Franks N’ Dawgs

There’s the popular theory that the best eateries tend to be dives. It’s kind of a risk, but the greater the risk, the greater the…

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Fireworks over the city | Chute Gerdeman - award-winning retail design and branding.
1 Pie, 2 Pie, Red Pie, Blue Pie 800 353 Chute Gerdeman

1 Pie, 2 Pie, Red Pie, Blue Pie

We love our contests here at Chute Gerdeman. They range from chili to salsa to pumpkin carving. But on the 4th of July? It’s all…

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Rose and green inspiration board | Chute Gerdeman - award-winning retail design and branding.
Susan’s Fresh (Color) Finds 800 707 Chute Gerdeman

Susan’s Fresh (Color) Finds

Rosy Redux—how a forgotten palette picked me…

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Neocon collage | Chute Gerdeman - award-winning retail design and branding.
Material Girl’s Top Five from Neocon 800 921 Chute Gerdeman

Material Girl’s Top Five from Neocon

NeoCon World’s Trade Fair is where the design world comes together—three days of pure energy, bursting with new thinking, resources, and products. You can discover…

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Eileen Fisher storefront | Chute Gerdeman - award-winning retail design and branding.
Come on, Eileen. 800 998 Chute Gerdeman

Come on, Eileen.

Visiting retail and knowing what’s out there is crucial for being at the top of our game. Recently, I was looking back through my photos…

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Propel ad | Chute Gerdeman - award-winning retail design and branding.
To-Do List. Propelled 800 623 Chute Gerdeman

To-Do List. Propelled

I have to obsess for a minute about Propel’s website. For those unfamiliar, Propel is the flavored water beverage by Gatorade. The Propel website is…

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Swiss Farms daytime exterior | Chute Gerdeman - award-winning retail design and branding.
Best Exterior: Swiss Farms 800 520 Chute Gerdeman

Best Exterior: Swiss Farms

Swiss Farms has made us so proud…again! We were fortunate enough to have had such a major role in building this brand—it’s certainly come along…

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Weitzner | Chute Gerdeman - award-winning retail design and branding.
Wowed by Weitzner 800 1200 Chute Gerdeman

Wowed by Weitzner

Weitzner Limited is a wallcovering and textile company that focuses on environmentally conscious materials and creating elegant products for commercial and residential interiors. Lori Weitzner…

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Hamburger | Chute Gerdeman - award-winning retail design and branding.
Meaty May: A Tribute to Hamburgers 800 619 Chute Gerdeman

Meaty May: A Tribute to Hamburgers

Grilled, flame-broiled, topped with everything but the kitchen sink. Burger joints have loyalists, lovers and dissers who are never short on opinions. So in honor…

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Serene Serenbe 150 150 Chute Gerdeman

Serene Serenbe

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman. Serenbe is only about 40 miles south of my home…

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Hot International Retail Arrives in South Beach 150 150 Chute Gerdeman

Hot International Retail Arrives in South Beach

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman. It was my first night in hot, humid South Beach…

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Multi-view of the Chipotle bag | Chute Gerdeman - award-winning retail design and branding.
A Chipotle Message Brought to You…by You! 800 600 Chute Gerdeman

A Chipotle Message Brought to You…by You!

On a recent trip to Chipotle I couldn’t help but notice their new packaging. Packaging which previously had mostly product information, now contains witty messages…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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