An Inspired Brand for a
Trusted Legacy
After 30 years of being a trusted partner to trade professionals, Kenny & Company sought to attract a broader customer base while maintaining credibility. The brand looked to evolve-its identity no longer reflected the level of sophistication or accessibility it aimed to deliver. Chute Gerdeman developed a brand that feels elevated yet approachable, balancing polished elegance with welcoming hospitality. The brand express artistry and expertise without feeling exclusive and provides a system that was both robust and easy to use across the organization.
A Flexible and
Ownable System
A flexible brandmark system introduces a recognizable and ownable visual language for Kenny & Company. Al the brand’s core, a distinctive icon inspired by water, tile, and the spark of inspiration acts as a memorable symbol of the brand, capable of standing alone or supporting the full mark. A sophisticated color palette blends vibrant blue and rich teal with a soft neutral and metallic accent, striking a balance between freshness and timelessness. Custom patterns extend the identity, adding texture and depth while reinforcing the brand’s sense of artistry.
The Kenny & Company philosophy is built on collaboration between the customer and design specialist. We built the visual language of the tagline, “‘your vision, discovered,” around this key part of their brand.
Set for Success
Their new brand identity is grounded in a clear set of attributes: Honorable Visionary, Solution Focused, Polished Elegance, Welcoming Hospital ity, and Curated Artistry. To ensure a strong launch that honors their attributes, we developed comprehensive brand guidelines. The brand guidelines along with a foundational brand asset package provides consistency across au touchpoints, empowering the Kenny & Company team to confidently apply the identity in a cohesive and meaningful way from the start.
Let’s Create Something Incredible Together
"The new branding is AMAZING and we are receiving very complimentary feedback!"
Greg Boeres – Vice President