JAY HIGHLAND

Chief Creative Officer

With a combination of retail expertise, creative direction, and client leadership, Jay instinctively understands how to build relationships between brands and consumers. He motivates and activates teams toward a common goal, and seamlessly integrates shoppers’ needs, retail goals, and innovative branding and design. Jay’s wide range of experience encompasses all phases of the retail strategy and design process, from initial concept creation to store implementation, always with a lens on the consumer experience

He serves as a key liaison to client and partner teams, providing direction to all disciplines and ensuring the integrity of the conceptual strategy. Jay holds brands in high regard, and helps them to deliver on their mission and promise.

EXPERTISE

Brand Experience
Brand Strategy & Identity
Retail Innovation
Conceptual Development
Technology Innovation
Storytelling
Art Direction & Copywriting
Store Planning
Global Retail Trends
Visual Strategy
Consumer Insights Translation
Design Scalability

KEY CLIENT RELATIONSHIPS

American Greetings
Bank of the West
C&A Brazil
Comcast
Dell
Dunkin’ Donuts
Dylan’s Candy Bar
Hanesbrands Inc.
Kika (Austria)
Kohl’s
Levi Strauss
Lilly Pulitzer
Lowe’s
Mattel
PETCO
Shinsegae’s Toy Kingdom
T.J.Maxx
Verizon Wireless

ARTICLES & FEATURES

Everyday Play
design:retail

Connect with Jay

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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