Tiffany & Co. moves into Soho

Tiffany storefront New York | Chute Gerdeman - award-winning retail design and branding.

Tiffany & Co. moves into Soho

Tiffany & Co. moves into Soho 800 646 Chute Gerdeman

New York’s neighborhood south of Houston is always getting new and exciting tenants, but none possibly as recognizable as Tiffany & Co. With awnings in their signature robin’s egg, or “Tiffany blue,” it catches your eye instantly. The new store at 97 Greene St. just opened in September, coinciding with Fashion’s Night Out. The store combines two spaces (97 Greene and 106 Wooster) for a grand total of 7,000 square feet. The brand employed local artists to add elegant and dramatic elements to the design, such as mother-of-pearl magnolias, backlit dragonfly- walls and unique lighting.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

The entrances are quite different, but both have equal “wow” power. Through Greene Street’s door, you’re surrounded by walls of marble in Tiffany’s patented blue color. It’s sparse but elegant, letting the display cases truly shine in the environment that’s warmed up through the use of rich wood flooring and an intricate, organic-inspired gold chandelier.

Image via hauteliving.com

The store has an interesting layout, as the journey leads you through a long, narrow space divided into several rooms. After the marble entryway, you walk through a brightly lit gallery hall. Along one wall is a display case. Along the other, a gallery that contains a mix of art ranging from photography to illustration to holograms to—my favorite—a digital frame disguised by a large white mat (seriously, it’s so simple but so brilliant!).

Image property of Chute Gerdeman

Image property of Chute Gerdeman

After the gallery, you enter another large room with glimmering cases of jewelry. Dotted throughout the store are accessory walls and consultation spaces.

Images property of Chute Gerdeman

Images property of Chute Gerdeman

At the Wooster end of the store is where the fashion jewelry lives. This room feels cohesive with the design of the rest of the store, but it’s definitely a more casual and inspired setting. So inspired, in fact, that an entire focal wall is dedicated to Tiffany-related inspiration. As designers, we love seeing the creative process brought to life in a retail space in such a beautiful way! The inspiration wall was flanked by lounge furniture and bookshelves of storytelling props. The existing architecture of the building was well considered, as the columns felt like elegant accessories to the Soho structure as opposed to unsightly obstactles. Artful ribbons danced through the ceiling, echoing the displays in the window vitrines.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

Image property of Chute Gerdeman

Image property of Chute Gerdeman

Images property of Chute Gerdeman

Image property of Chute Gerdeman 

The store itself is truly a work of art, with gems to be found at each and every corner. For more images and information, check out this article on Haute Living.

Featured Image: Map data ©2012 Google, Sanborn. Inset image property of Chute Gerdeman.

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