Nelson brought innovation to the industry this past spring with the Cupcake ATM, which might just start the next big thing in snackable retail. Granted, the “ATM” is just a fancy way of saying vending machine, it’s a brilliant extension of the Sprinkles experience so you can connect with the brand any time of day, even if your craving as at 12:30 am after the place has closed! My latest Sprinkles encounter was an ATM purchase. After dinner on Chicago’s Rush Street, my friend and I walked to Sprinkles hoping to grab dessert. We arrived at 8:58 pm. The place closes at 9 pm. There were literally 5 cupcakes left on the shelves. It did not look good. But thankfully that ATM was there to serve us and many other fans treats that night. The interface was incredibly simple and the process was quick. A simple swipe of your credit card brought you a cupcake packaged in their signature kraft-and-pink box.
So, what’s next? Spring was a busy season for Nelson and the Sprinkles team, as the brand also launched their first Sprinkles Ice Cream location next door to their home in Beverly Hills. First cake, now ice cream? Sounds like the perfect combination to me! Much like the cupcake bakery, the ice cream menu focuses on comforting classics as well as featuring some unique flavors like Cap’n Crunch and Blood Orange Sorbet. If the quality of the ice cream is the same caliber as the cupcakes, then Sprinkles Ice Cream will be the one to watch!
Featured Image: Map data ©2012 Google, Sanborn. Inset image property of Chute Gerdeman.