The Best Packaging Idea Since The Bucket

KFC resealable containers | Chute Gerdeman - award-winning retail design and branding.

The Best Packaging Idea Since The Bucket

The Best Packaging Idea Since The Bucket 800 595 Chute Gerdeman


While battling the inconvenience of a broken refrigerator, my boyfriend and I experienced just about every form of take-out the neighborhood had to offer. We decided to take a chance on KFC that weekend, and were delightfully surprised by…their reusable packaging? While sitting at the drive-through window, we noticed a sign announcing the new reusable container for side dishes, a first in the fast food industry. “The best packaging idea at KFC since the bucket,” according to KFC Corporation’s Greener Package Awards entry form, its new Reusable KFC Sides Container was a winner in the Food & Pharmaceutical Packaging Category. See, not everything about fast food is bad!

Image via packworld.com

The new polypropylene container was introduced nationally at the end of 2010. “Through consumer research, KFC found that consumers prefer reusable containers because it gives them control of how the container is reused or disposed of after purchase,” says Susan Miles, engineering manager at KFC. “KFC’s initial research also found that 60% of consumers keep a reusable container for at least six weeks.” Besides the positive sustainability aspects, it also allows better portion control. A customer said “You don’t feel like you have to finish it all. I’m more likely to put some in the fridge for later.” The reusable containers have a clear bottom with a red lid, matching much of the reusable-yet-disposable container designs found in the grocery store. And the best part? They’re also microwave- and dishwasher-safe (as long as it’s on the top rack).

Kudos to you, KFC, for stepping up the fast food packaging game. If the competitors follow suit, it will be exciting to see what happens next. And I have to say, I’m rather thrilled to have few new containers, since they tend to be a little bit like socks (you can never find the matching piece)!

For more details on the sustainability of this design, check out the article on Greener Package.

Featured Image property of Chute Gerdeman

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