Wayfinding

Big Box Library | Chute Gerdeman - award-winning retail design and branding.

The Tale of the Big Box Library

The Tale of the Big Box Library 800 534 Chute Gerdeman

When one door closes, another door opens. Such is the case for many retail stores when a brand expands or remodels—one location closes only to open a fresh, new location…

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Las Vegas postcard | Chute Gerdeman - award-winning retail design and branding.

You Are Here

You Are Here 800 646 Chute Gerdeman

On my recent trip to Las Vegas for the Digital Signage Expo, I noticed a new trend in wayfinding—it’s going digital. Interactive touch screen kiosks are replacing the static mall…

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