Visual Merchandising

Louis Vuitton New York postcard | Chute Gerdeman - award-winning retail design and branding.

Freshly Hatched at Louis Vuitton

Freshly Hatched at Louis Vuitton 800 646 Chute Gerdeman

Louis, Louis, you’ve done it again. On a recent trip to London, I passed these glittering gold windows displaying whimsical ostriches. Wait, ostriches? The 2010 collection is all about reviving…

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Serene Serenbe

Serene Serenbe 150 150 Chute Gerdeman

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman. Serenbe is only about 40 miles south of my home in Atlanta, and I’ve been…

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Hot International Retail Arrives in South Beach

Hot International Retail Arrives in South Beach 150 150 Chute Gerdeman

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman. It was my first night in hot, humid South Beach with my friends when I…

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Decorating 101 with West Elm

Decorating 101 with West Elm 150 150 Chute Gerdeman

Not sure how to spruce up your space for Spring? No problem. West Elm, the retail source for affordable modern furniture and home décor, shares simple solutions no matter what…

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Nike Tokyo postcard | Chute Gerdeman - award-winning retail design and branding.

Nike Tokyo

Nike Tokyo 800 646 Chute Gerdeman

Image property of Chute Gerdeman On a recent trip to Tokyo, I had the pleasure of visiting the Nike flagship store in the trendy district of Harajuku. Amidst all the…

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Basin White Las Vegas postcard | Chute Gerdeman - award-winning retail design and branding.

Basin White

Basin White 800 646 Chute Gerdeman

Amidst all the glitz and glamour of Las Vegas, the calming environment of Basin White caught my eye during a recent stroll through the Grand Canal Shoppes in the Venetian…

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Opening Ceremony Tokyo | Chute Gerdeman - award-winning retail design and branding.

Opening Ceremony Hits Tokyo

Opening Ceremony Hits Tokyo 800 886 Chute Gerdeman

Fashion retailer Opening Ceremony recently opened their first flagship outside the US in Tokyo’s trendy Shibuya district. The store, an eight-level, 26,000 sq-ft department store, is more like a “mini-mall”…

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Kate Spade NY storefront postcard | Chute Gerdeman - award-winning retail design and branding.

We Love Kate Spade

We Love Kate Spade 800 646 Chute Gerdeman

One of my favorite stops on our recent New York trip was the new flagship Kate Spade store on 5th Ave. between 20th and 21st. We stood outside forever just…

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