Shopper Insights

Convenience Store Interior

C-Stores: Managing Your Brand through Merger & Acquisition

C-Stores: Managing Your Brand through Merger & Acquisition 1440 428 Chute Gerdeman

In 2014 the convenience store industry saw a significant amount of mergers and acquisitions from brands like 7-Eleven and The Pantry seeking growth in new markets to other brands like…

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Shopper

Grocery’s Next Gen of Category Captains

Grocery’s Next Gen of Category Captains 1440 428 Chute Gerdeman

Today, most retailers rely heavily on category captains to provide input and advise on shelf space allocation for other brands. As consumer demands call for a greater need for in-store…

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Person Shopping

Extending Shelf Reach for Category Growth

Extending Shelf Reach for Category Growth 1440 428 Chute Gerdeman

According to Shopper Marketing Magazine, 74% of shoppers have some kind of list. We can talk at length about what it takes to get on the list, but the reality…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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