New York

New York

Ralph Lauren projection mapping | Chute Gerdeman - award-winning retail design and branding.

What Would You Project?

What Would You Project? 800 450 Chute Gerdeman

Within the last few years, we’ve been hearing a lot about projection mapping in the studio. You may be asking yourself, “What exactly is projection mapping?” Well, here’s a simple…

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Kate Spade New York | Chute Gerdeman - award-winning retail design and branding.

Here Comes Saturday

Here Comes Saturday 800 646 Chute Gerdeman

On a recent walk through Soho I found myself being pulled towards the bright yellow storefront of Kate Spade Saturday. As a longtime fan of Kate Spade, I was curious…

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The Royalton and the Boom Boom Room | Chute Gerdeman - award-winning retail design and branding.

What’s Old Is New

What’s Old Is New 800 955 Chute Gerdeman

As designers of a physical space, one of the many hats we wear is the architect hat. Sometimes our purposes are structural, sometimes aesthetic. I’m not an architect, but I do…

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Love Adorned | Chute Gerdeman - award-winning retail design and branding.

Love, Adorned

Love, Adorned 800 463 Chute Gerdeman

      I’m a sucker for most lush boutiques that feature local indie designers. Hand-crafted displays, one-of-a-kind merchandise, imperfectly stamped price tags—I swoon. The shop I fell head-over-heels for…

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Reebok Crossfit | Chute Gerdeman - award-winning retail design and branding.

Fusing Sport & Space

Fusing Sport & Space 800 486 Chute Gerdeman

Adding a social element to the retail environment creates an opportunity to develop a deeper, more personal relationship with consumers. One category that we’re seeing make great strides in this…

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Camper store interior| Chute Gerdeman - award-winning retail design and branding.

A Walk In Progress

A Walk In Progress 800 646 Chute Gerdeman

From Lanvin’s illustrative graphic cover to the classic Lady Dior quilted handbag, we’ve seen our fair share of retailers building excitement around soon-to-be open stores with creative, eye-catching shrouds. While…

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Mannequin with interchangeable features | Chute Gerdeman - award-winning retail design and branding.

Changing Faces

Changing Faces 800 386 Chute Gerdeman

The inspiration and creative passion that comes out of NYC’s annual A.R.E. Visual & Fixture Market each December is what makes my new year all the more exciting! One of my…

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Tiffany storefront New York | Chute Gerdeman - award-winning retail design and branding.

Tiffany & Co. moves into Soho

Tiffany & Co. moves into Soho 800 646 Chute Gerdeman

New York’s neighborhood south of Houston is always getting new and exciting tenants, but none possibly as recognizable as Tiffany & Co. With awnings in their signature robin’s egg, or…

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Nokia, Louis Vuitton, and Target | Chute Gerdeman - award-winning retail design and branding.

Show & Tell

Show & Tell 800 1018 Chute Gerdeman

Nokia Gift Machine, Louis Vuitton’s Spots, Nike House of Innovation, and Unique Partnerships Editor’s Note: Once in awhile we come across something noteworthy and we want to share it with…

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Southwest Porch at Bryant Park | Chute Gerdeman - award-winning retail design and branding.

Fast Finds in NYC

Fast Finds in NYC 800 646 Chute Gerdeman

Several colleagues and I traveled to NYC for a quick trip this past week. Though we were constantly on the go, being the dutiful retail spies we are, we managed…

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HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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