It was my first year attending the media giant’s Manhattan-hopping conference. Held last week (November 4-9) all around NYC, the conference was filled with insights, behind the scenes looks into…read more
Bolstering executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer
Chute Gerdeman bolsters executive leadership; Christopher Barcelona is new Chief Innovation and Growth Officer Barcelona joins Gerdeman, recent promotions of Highland and Johnson as company further integrates with FCB/RED. COLUMBUS,…read more
In the face of competition from ecommerce and a fundamental shift in consumer shopping behavior, experimentation has taken on new sense of urgency. Retailers are testing out new strategies to…read more
Legendary UCLA coach John Wooden once said, “It’s the little details that are vital. Little things make big things happen.” His words don’t just apply to the court, but also…read more
Highland, Crawford and Yoko join Shafley, Nauman and Johnson on executive team.
COLUMBUS, OH—Chute Gerdeman, a global leader in retail innovation, insights and design, today announced an expanded executive team, including the appointment of Brian Shafley as CEO.
The new leadership reflects Chute Gerdeman’s business growth plans and positions the company to meet the distinct demands and challenges facing retail, hospitality and CPG brands today. “We are in one of the most productive and innovative periods of Chute Gerdeman’s 25-year history,” said Chute Gerdeman Co-Chairman Denny Gerdeman. “With these promotions, we have assembled a highly-talented leadership team that is building on the exciting opportunities at hand.”read more
Brilliant Billboards, Window Shopping with Kate Spade Saturday and Sephora Becomes LVMH’s Primary Growth Vehicle Editor’s Note: Once in awhile we come across something noteworthy and we want to share…read more