CAPABILITY  //  STRATEGY

Foundation for the Future

A solid strategy supports your brand’s unique goals with informed insights while establishing a clear path to achieve design and business success.

We’ll dig deep into your business mindset to articulate your true goals, then inform them with valuable insights and data from the ever-changing marketplace. Organized inspiration sets the design up for success while validation ensures the creative solution aligns to your objectives.

STRATEGY SERVICES

  • A detailed view of your space presented in a comprehensive report that captures unique specificities and awesome opportunities.

  • Who is your best customer? An in-depth analysis of your current and potential customer base that allow you to position your brand to attract, converse, and sell effectively and efficiently to the right people.

  • A future-looking view of customers that complements consumer feedback to achieve an informed plan to represent your brand.

  • Understand what you and your competition are doing successfully and what you could do better. We’ll use these findings to create a plan for sustained success that can help your brand set the trends.

  • A plan that ensures the strategic and creative decisions are represented entirely and are cognizant of your brand’s long term growth initiatives.

  • The ultimate approach for presenting your brand—in its myriad dimensions— to your customers. Move beyond your product or service to communicate your values, message, and goals to your customers.

  • Before a brick is laid or a piece of equipment is ordered, test your concept with our proprietary set of tools to verify all decisions satisfy consumer and operational requirements.

  • Make sure everything went according to plan, and that the decisions made in the strategy and design phases are working in the real world with customers as intended. Our unique validation tools identify small adjustment opportunities that can have a big return.

Say Hello

Explore More

Mindi Trank

VP, Strategy

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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