Scenic Scaffolding

Scenic Scaffolding keeping the aesthetic of old church | Chute Gerdeman - award-winning retail design and branding.

Scenic Scaffolding

Scenic Scaffolding 800 600 Chute Gerdeman

On a recent trip to Austria, we headed to the city’s center for some sight-seeing. While approaching St. Stephen’s Cathedral, absorbing its unique blend of Romanesque and Gothic styles, we heard the sound of jackhammers. That’s strange. Where were the church bells? Was there construction nearby? It turns out what we were actually looking at wasn’t the original cathedral structure—it was a photographic wrap that surrounded the structure and effectively hid the scaffolding, maintaining the stunning view while the cathedral is under construction.

Image property of Chute Gerdeman

This isn’t the only place we’ve seen visual barricades take on “designer” form. A colleague found a few photos of New York’s Dior store on 57th Street, which is currently under renovation. Their wrap: the classic Lady Dior quilted handbag. Now that’s a “change purse!”

Image via


Featured Image property of Chute Gerdeman


A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

Be the first to know about the latest POV releases. Sign up for The Gist quarterly newsletter.

455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
sign up for The Gist quarterly newsletter
Our website uses cookies in order to optimize the experience. By continuing you agree to our use of cookies.
Privacy Policy