Scenic Scaffolding

Scenic Scaffolding keeping the aesthetic of old church | Chute Gerdeman - award-winning retail design and branding.

Scenic Scaffolding

Scenic Scaffolding 800 600 Chute Gerdeman

On a recent trip to Austria, we headed to the city’s center for some sight-seeing. While approaching St. Stephen’s Cathedral, absorbing its unique blend of Romanesque and Gothic styles, we heard the sound of jackhammers. That’s strange. Where were the church bells? Was there construction nearby? It turns out what we were actually looking at wasn’t the original cathedral structure—it was a photographic wrap that surrounded the structure and effectively hid the scaffolding, maintaining the stunning view while the cathedral is under construction.

Image property of Chute Gerdeman

This isn’t the only place we’ve seen visual barricades take on “designer” form. A colleague found a few photos of New York’s Dior store on 57th Street, which is currently under renovation. Their wrap: the classic Lady Dior quilted handbag. Now that’s a “change purse!”

Image via williamyan.com

 

Featured Image property of Chute Gerdeman

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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