“Looking at how customers are shopping with us and their growing interest in all things health and well-being, we knew there was an opportunity to create a new kind of destination for women that would have mind and body wellness at its core and that would offer a truly integrated and holistic fashion offer across services, product and accessories related to the body,” said Lydia Kang, head of fashion and trading in an interview with Luxury Daily.
Will this become the retail rule instead of the exception? We’ll have to wait to see. For now, we’re giving the brand recognition for acknowledging not all consumers are created equal. They’re looking for experiences that align with their values, and we believe retailers have the opportunity to utilize their physical space as a vehicle for conveying a larger message and creating a richer brand conversation.