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Inside Las Vegas’ Boutique Hotel, The Cosmopolitan, a 2,000 sq. ft. store stands with 200 styles of almost 700 designer dresses. Try to squeeze that into your closet or suitcase. Appointments can be booked online or simply just drop by. Paired with a stylist, customers are asked what type of event they’re attending, discussing ideal silhouettes, color preferences, and things like how they plan to wear their hair and makeup to what shoe they’ll be sporting. In-store campaigns promote “Borrow It Tonight, Return It Tomorrow.” And fitting for the Vegas scene they also have a “Cocktail Menu” of dress options: The Manhattan for floor-length gowns, The Lemon Drop for sweet silhouettes, and The Fireball for the sequined cocktail dresses.
Aside from renting the runway attire, customers can also rent out the store for wedding stylings, bachelorette or birthday parties, and any other occasion that would suit a stylish private event. Guests can choose from either a two-hour or full-day private styling soiree with stylists available for consultation, dress and accessory rental complete with light bites and a little bubbly champagne.
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Adding a localized element to the experience the new Chicago store, set to open later this month, will feature designs inspired by local entrepreneurs and a place for the women to hold talks. The website will also feature them as models for the designer wear and showcase their unique business stories. The brand is preparing to roll out this locally supported program to other existing stores, and has plans for new stores in 15 markets this year alone.
Photo Credit: Rent The Runway | Chute Gerdeman