As we’ve seen, brands are embracing the challenge like never before. There are other forces, however, that are also at play, especially in the media world.
Social media tools such as Vine, Snapchat, and Twitter’s live-streaming app Periscope are framing up an entirely new mode of communication. It’s more real, more authentic, and more in the moment.
Content and discovery are going to be the major driving forces for brands, and we’re interested to see how this will translate into the retail world. What will retailers do with these new tools, and what will you do to change the conversation?
Overall, we see the erosion of traditional demographics. Recently, Iconoculture featured a piece that stated, “…boundaries are less defined by geography or gender than by access and attitude.”
Our collective thinking is changing; all of us have the opportunity, moving forward, to interact with what we love the most, and to access a community of people sharing the same beliefs. That’s the new demographics and the new Wow!
Want to chat with us about updating your retail or restaurant space, or possibly schedule a workshop for your company to explore its own Wows?