Pittsburgh! Adventures at Giant Eagle’s Market District Store.

Giant Eagle's Market District store, Pittsburgh postcard | Chute Gerdeman - award-winning retail design and branding.

Pittsburgh! Adventures at Giant Eagle’s Market District Store.

Pittsburgh! Adventures at Giant Eagle’s Market District Store. 800 646 Chute Gerdeman

At the beginning of June, a friend and I took a trip to Pittsburgh, PA. I know. Not the most glamorous place to travel. Did we go to Ikea? No. A concert? Sporting event? Nope. So why Pittsburgh??

Image property of Chute Gerdeman

It was all because of this man. Duff. As in Chef Duff Goldman from Food Network’s Ace of Cakes. He made an appearance at a Giant Eagle Market District store on Saturday, June 6th. And being the cake-0bsessed, Food-Network-addicted people that we are, we drove out to see him talk, take our picture with him, and  have him sign a few autographs. How frequently does that opportunity come up? Not often! So we hopped at the chance while we could. And it just so happens that after the Duff event we took some  shots of Giant Eagle ‘s Market District store (the Bethel Park location, just FYI). So first, I’m going to start you off with a very rough bubble plan (i.e. not to scale whatsoever) so you get a basic idea of store layout.

Image property of Chute Gerdeman

We came in the secondary entrance on the right. This was the waiting area for Duff, where we hung out for a few hours (positive side note: the staff was extremely attentive and friendly). It’s normally an enclosed patio. Directly inside the store from our enclosed patio area was the coffee bar and indoor seating area. The coffee bar sold the usual Market District coffee but also sold lattes and other fancy things.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

Just beyond the cafe was the bakery to your left (to entice you to buy a muffin to accompany your coffee), and prepared foods to your right. They dressed their prepared foods area up quite a bit. It was theme-y, but I’m going to go out on a limb and say I enjoyed it. It definitely made it a better experience. Somehow you felt like you were getting better quality items and had more trust in your purchase decisions. The cheese shop was my favorite. For those of us who can’t travel to a quaint little shop in New York or somewhere in Europe, this will do (for now).

Image property of Chute Gerdeman

Image property of Chute Gerdeman

The event space/demonstration kitchen was right next to the Meat & Seafood area. My favorite thing about this part of the store was the handy food “Tips & Hints” scattered throughout the space.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

Clever tone of voice signage was placed throughout the environment…

Image property of Chute Gerdeman

Image property of Chute Gerdeman

…an interesting candy area, complete with a chocolate-goody-making-station. The jars were a nice touch, especially the small hand-written labels tied with twine.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

Image property of Chute Gerdeman

The promotional signage in the fresh foods areas was hand-written on chipboard-type material, to add to the “authentic, local” vibe.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

And last but not least, a shot of the aisle wayfinding signage. If you click through the photo gallery, you’ll see that there are actually two or three different colors used for the item signs, which identified the area of the store (for instance, a less saturated, more natural green was used for the natural foods area).

Image property of Chute Gerdeman

There you have it! A relatively mundane-seeming trip was actually pretty eventful. Since we don’t have a Giant Eagle Market District store in Columbus, it was exciting from a foodie’s perspective.
Please check out the photo gallery here.

Featured Image: © 2010 Google, Map Data © 2010 Google. Inset image property of Chute Gerdeman.

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

Be the first to know about the latest POV releases. Sign up for The Gist quarterly newsletter.

CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
sign up for The Gist quarterly newsletter
Our website uses cookies in order to optimize the experience. By continuing you agree to our use of cookies.
Privacy Policy