Hot International Retail Arrives in South Beach

Hot International Retail Arrives in South Beach

Hot International Retail Arrives in South Beach 150 150 Chute Gerdeman

© 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman.

It was my first night in hot, humid South Beach with my friends when I noticed the vintage sewing machines lining the double windows from afar and I screamed, “All Saints!” My friends thought I had gotten too much sun and had no idea why I was so excited until they walked in. “Wow!”

Image property of Chute Gerdeman

All Saints arrived in Miami four months ago, and true to its heritage and brand, this retailer knows how to roll out a store anywhere and make you feel like you never left north London. From the vintage tiles to the found industrial fixtures to the tattooed sales people, the place was buzzing and the register ringing.

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Again from afar, I saw two iconic surf boards leaning in the window and I scream, “Osklen!” My friends (who don’t work in retail) have no idea why I’m excited, but are impressed that I know the name of the store before even getting close to it.

Image property of Chute Gerdeman

It’s Osklen from Rio de Janerio! The fresh scent as soon as you walk in reminds me of Rio, along with their signature Rio boardwalk black and white pattern used as a wall covering to highlight their one of a kind couture beach clothing.

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We then walk by what I thought was a lounge of a new boutique hotel. The concierge welcomes us when we enter, and a crowd of people are chatting, sipping coffee, and eating biscotti. It seemed as if the hotel guests were checking in at the humongous counter at the back.

Image property of Chute Gerdeman

This was no hotel…it’s the new Nespresso store! The front half the store was a bar/lounge where you can purchase Nespresso coffee and pastries while the back half was their retail area. What looked like a lobby front desk was actually a very long cash desk with a large mural made up of the colorful Nespresso pods! All the sales people wore navy blue pant suits with a Nespresso pin on their lapel. I almost felt like I was in a first class airline lounge.

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After some amazing sushi we came across a wonderful jewelry store from Spain called Uno de 50—fifty unique pieces made of silver, leather, twine, and even some with old vintage coins.

Image property of Chute Gerdeman

Image property of Chute Gerdeman

The pieces were amazing but it was how they presented each one that was impressive. A wall made up of tiny shelves elegantly presented each piece. Twist off each shelf and try on your favorites. My friends thought this was so clever. I did too, but I also knew it was a creative way to reduce in-store theft!

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Lastly, tucked away amongst tiny family owned grocery stores and bars closed during the day was a very neat and tidy boutique from the South of France called Venissac. The owner, with his heavy French accent, runs the shop, designs all the clothes, and the fabric and the prints! Everything is made in the back. French music helps make the atmosphere and you can download the songs played for free. The aura was of elegance and simple sophistication. Just one moment in Venissac, and I felt like I was in Cannes practicing my grade school French!

Image property of Chute Gerdeman

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