Freshly Hatched at Louis Vuitton

Louis Vuitton New York postcard | Chute Gerdeman - award-winning retail design and branding.

Freshly Hatched at Louis Vuitton

Freshly Hatched at Louis Vuitton 800 646 Chute Gerdeman

Louis, Louis, you’ve done it again. On a recent trip to London, I passed these glittering gold windows displaying whimsical ostriches. Wait, ostriches? The 2010 collection is all about reviving the elegant ostrich leather, and leave it to Louis Vuitton to put a creative spin on the merchandise story!

Image property of Chute Gerdeman

The fashion-forward birds make full use of the store’s expansive windows, stretching their elegant necks up, around, and through multiple views. The birds are loaded with luggage, draped with bags, and bedecked in bows.

Image property of Chute Gerdeman

Images property of Chute Gerdeman

Accompanying the ostriches are, of course, golden ostrich eggs. Every few days, a new egg hatches to reveal a new goodie inside—will it be shoes? A bag? A watch? Such a simple, but brilliant way to keep the windows fresh and fun.

Images property of Chute Gerdeman

 

Feature Image: © 2010 Google, Map Data © 2010 Tele Atlas. Inset image property of Chute Gerdeman.

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