Basin White

Basin White Las Vegas postcard | Chute Gerdeman - award-winning retail design and branding.

Basin White

Basin White 800 646 Chute Gerdeman


Amidst all the glitz and glamour of Las Vegas, the calming environment of Basin White caught my eye during a recent stroll through the Grand Canal Shoppes in the Venetian Resort. Basin White, an upscale retailer of bath and beauty products, uses a sophisticated black and white “bathroom-like” aesthetic that feels very brand right.

Image property of Chute Gerdeman

Without a doubt, the brightly colored products are the highlight of the space.

Image property of Chute Gerdeman

Product merchandising is creative and clever. Stacked sleeves of soap and individual slices displayed on wood blocks even made me think of cheese.

Image property of Chute Gerdeman

Basin White is not just a retail space for showcasing product though. By using testing stations for Bath Bombs and Body Scrubs, and offering customization for Bath Salts, the customer gets a chance to truly connect and experience the brand firsthand.

Their packaging offers more to love with a clean apothecary feel.

Image via: TheDieline.com

Featured Image: © 2010 Google, Map Data © 2010 Google. Inset image property of Chute Gerdeman.

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