Create a fresh brand for next-gen women.
What if there was a brand the spoke directly to on-the-go women and made their lives easier by offering athletic apparel that was perfect beyond the gym?
What if there was a brand the spoke directly to on-the-go women and made their lives easier by offering athletic apparel that was perfect beyond the gym?
WHAT’S IN A NAME?
Born from the Footlocker universe, the new Six:02, named for the time she wakes up to start her day or her workout in the evening, engages a fashionably fit mindset with on-trend apparel, footwear, and accessories. Athletic mannequins inspire customers and show the coordinated product offer “in action.”
MERCHANDISED BY LIFESTYLE
Sports bras and workout bottoms are merchandised by features and benefits so she can find exactly what she needs to be at the top of her game. Footwear along the drive aisle draws attention to this growing category; the lounge-like fitting room is the perfect spot the engage with friends as she tries on.
SERVICES
PROJECT TEAM
