
A mouthwatering space with all the right toppings
What if we could take a self-proclaimed 32-year-old start up and elevate its offering? What if customers could understand the heart behind the pizza by positioning ingredients and flavor as Romeo’s primary proposition?
What if we could take a self-proclaimed 32-year-old start up and elevate its offering? What if customers could understand the heart behind the pizza by positioning ingredients and flavor as Romeo’s primary proposition?
XL FLAVOR IN A SMALL ENVIRONMENT
Our initial challenge was to create a cleaner, more unified branded aesthetic using four main ingredients our strategy and client team decided to use to complete this project: Crafted, Fresh, Authentic, and Timeless. Showcasing the “secret is in our sauce” mentality out to its customers gave Romeo’s a dynamic new platform to set its product on.
A PALLETTE FOR HERITAGE
Expanding the current branded aesthetic throughout the Romeo’s Pizza environment required a modern design, but still stay aligned with our four main ingredients. The strategy helped infuse the space with a cohesive look, which translates Romeo’s unparalleled offering to its audience in a way that still feels relatable.


