A mouthwatering space with all the right toppings

What if we could take a self-proclaimed 32-year-old start up and elevate its offering? What if customers could understand the heart behind the pizza by positioning ingredients and flavor as Romeo’s primary proposition?

XL FLAVOR IN A SMALL ENVIRONMENT

Our initial challenge was to create a cleaner, more unified branded aesthetic using four main ingredients our strategy and client team decided to use to complete this project: Crafted, Fresh, Authentic, and Timeless. Showcasing the “secret is in our sauce” mentality out to its customers gave Romeo’s a dynamic new platform to set its product on.

A PALLETTE FOR HERITAGE

Expanding the current branded aesthetic throughout the Romeo’s Pizza environment required a modern design, but still stay aligned with our four main ingredients. The strategy helped infuse the space with a cohesive look, which translates Romeo’s unparalleled offering to its audience in a way that still feels relatable.

SERVICES

PROJECT TEAM

Adam Limbach
Meghan Coleman
Steve Williams
Becca Robinett
Sara Hardy

 

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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