
Hungry for an elevated experience
What if we increased sales and exceeded customer expectations by truly focusing on the “easy, fresh, and affordable” promise?
What if we increased sales and exceeded customer expectations by truly focusing on the “easy, fresh, and affordable” promise?
FIRST ON THE LIST
REDEFINING THE PROMISE
Our team of strategists, designers, and implementation experts activated the Food Lion brand by aligning its core values and positioning (Easy, Fresh, and Affordable) with its in-store shopping experience. We studied, understood, and harnessed cultural intricacies and delivered a solution that appealed to regional preferences.

SERVICES
PROJECT TEAM


CHUTE GERDEMAN DESIGNED
PIECES OF ART FOR FOOD LION






THE MANE ATTRACTION
What began as a brand graphics update, soon became one of the biggest store overhauls Chute Gerdeman had the opportunity to create. The design team created HBC department areas, built an entirely new wayfinding system, and enhanced the shopper journey in a new prototype store. This helped revolutionize the overall Food Lion experience for both the shoppers and store associates.