Hungry for an

Elevated Experience

What if we increased sales and exceeded customer expectations by truly focusing on the “easy, fresh, and affordable” promise?

First on the List

When Chute Gerdeman initially began working with Food Lion, the goal was to update graphics, create more functional signage, and elevate the day-to-day shopping experience for shoppers through efficient, practical, and implantable design enhancements.

Redefining the Promise

Our team of strategists, designers, and implementation experts activated the Food Lion brand by aligning its core values and positioning (Easy, Fresh, and Affordable) with its in-store shopping experience. We studied, understood, and harnessed cultural intricacies and delivered a solution that appealed to regional preferences.

The Mane Attraction

What began as a brand graphics update, soon became one of the biggest store overhauls Chute Gerdeman had the opportunity to create. The design team created HBC department areas, built an entirely new wayfinding system, and enhanced the shopper journey in a new prototype store. This helped revolutionize the overall Food Lion experience for both the shoppers and store associates.

Design that connects people to the world’s greatest brands.

Get in Touch


501 West Schrock Rd, Suite 201
Westerville, Ohio 43081

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© Chute Gerdeman

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