Hungry for an elevated experience

What if we increased sales and exceeded customer expectations by truly focusing on the “easy, fresh, and affordable” promise?

FIRST ON THE LIST

When Chute Gerdeman initially began working with Food Lion, the goal was to update graphics, create more functional signage, and elevate the day-to-day shopping experience for shoppers through efficient, practical, and implantable design enhancements.

REDEFINING THE PROMISE

Our team of strategists, designers, and implementation experts activated the Food Lion brand by aligning its core values and positioning (Easy, Fresh, and Affordable) with its in-store shopping experience. We studied, understood, and harnessed cultural intricacies and delivered a solution that appealed to regional preferences.

SERVICES

Strategy
Brand Environments
Brand Communications
Digital Design Lab

PROJECT TEAM

Mindi Trank
Steve Johnson
Lynn Rosenbaum
Randy Liddil

Jeff Wietrzykowski

Heidi Gordon

Michelle Hoffman

Laura Rooney

Morgan Sassler

Annie Foertmeyer

CHUTE GERDEMAN DESIGNED

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PIECES OF ART FOR FOOD LION

THE MANE ATTRACTION

What began as a brand graphics update, soon became one of the biggest store overhauls Chute Gerdeman had the opportunity to create. The design team created HBC department areas, built an entirely new wayfinding system, and enhanced the shopper journey in a new prototype store. This helped revolutionize the overall Food Lion experience for both the shoppers and store associates.