What if we bring two much-loved brands together around a world of exploration, play, and delight. Target and F.A.O. Schwarz form a magical partnership just in time for the holidays.
Since both brands share distinct characteristics, it was important to design a space that delivered the partnership with a sense of arrival. Specific brand communications add design cues that celebrate and balance both brands. Allowing them to live together—a true creative collaboration.
We created shop-in-shops that give each private label and FAO product a chance to shine. With a focus on detail, the environment connects packaging, graphics, and even digital LED displays throughout the space to keep a uniform look and feel while encouraging exploration.