A dynamic store that changes personalities in a blink of an eye.

What if we could give two teams a share space, with an exclusive presence without sacrificing operational efficiency?

MAKE THE SWITCH

Both, Jets and Giants, teams have a die-hard fan base and needed a place to get the best of the best fanatic merchandise. At MetLife Stadium, each team needs to play nice. Our solution? Using light as paint, the walls are flooded with Jets green or Giants blue with the flick of a switch.

KEY ELEMENTS

Innovative pivoting walls allow alternating team gear to appear in an instant. The entire store can be switched over in a short amount of time and has been hailed as the most exciting store in the NFL.

SERVICES

Design Strategy
Environments Design
Branding
Merchandising

PROJECT TEAM

The striped ceiling is the key visual element that defines the space, lights the store, and contains technology features. They are experiential workhorse fixtures and supply the changeable  elements that bring the teams’ brands to life.

Chute Gerdeman’s long relationship with Delaware North has taken us into arenas, stadiums, and airports nationwide, creating crowd-pleasing venues wherever we go. The work developed to showcase both Jets and Giants franchises remains a highlight in our studio.

BRAGGING RIGHTS

awards
Special Award
Shop! 2017 Design Awards
Multi-Brand Store Fixtures
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Special Award for Innovation
Chain Store Age
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Award of Merit
Design Retail Institute

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

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CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
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