A dynamic store that changes personalities in a blink of an eye.
What if we could give two teams a share space, with an exclusive presence without sacrificing operational efficiency?
What if we could give two teams a share space, with an exclusive presence without sacrificing operational efficiency?
MAKE THE SWITCH
Both, Jets and Giants, teams have a die-hard fan base and needed a place to get the best of the best fanatic merchandise. At MetLife Stadium, each team needs to play nice. Our solution? Using light as paint, the walls are flooded with Jets green or Giants blue with the flick of a switch.
KEY ELEMENTS
Innovative pivoting walls allow alternating team gear to appear in an instant. The entire store can be switched over in a short amount of time and has been hailed as the most exciting store in the NFL.
SERVICES
Environments Design
Branding
Merchandising
PROJECT TEAM
The striped ceiling is the key visual element that defines the space, lights the store, and contains technology features. They are experiential workhorse fixtures and supply the changeable elements that bring the teams’ brands to life.
BRAGGING RIGHTS
Shop! 2017 Design Awards
Multi-Brand Store Fixtures
Chain Store Age
Design Retail Institute