The Perfect Blend:

Restaurant & Retailer

What if we empowered modern consumers to purchase wine (often confusing) by creating smart merchandising and informative design in a comfortable space?

Tweaking the Formula

Guiding Cooper’s Hawk through an intensive customer strategy and interior design program, we overhauled the restaurant and retail space by bringing the product offering even more front and center. The concept is featured in some of the nation’s top shopping districts.

Beyond the Wine

We found that customers are loyal because of the company’s commitment to comfortable, accessible, and educational conversations about wine. A once complicated product, wine at Cooper’s Hawk is within reach of the everyday drinker. This resonates in the wine-centric environment of Cooper’s Hawk.

Our team improved merchandising in the retail space by harnessing the power of the new communication platform. Telling product stories around entertaining and seasonal scenarios as well as showcasing curated robust product offers.

Already a successful enterprise, the owners were ready to take the business to the next level. To begin our relationship, the Chute Gerdeman team was to create a plan to amplify the brand’s best attributes, make tweaks to aspects that weren’t performing, and improve the guest experience.

After overhauling the restaurant design, Chute Gerdeman created a new retail merchandising and brand storytelling solution for the space. Loyal customers find themselves becoming wine club members; guests are educated on the house wine assortment and possible pairings they can enjoy at the bar, in the restaurant, and at home.

Design that connects people to the world’s greatest brands.

Get in Touch


501 West Schrock Rd, Suite 201
Westerville, Ohio 43081

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© Chute Gerdeman

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