We found that customers are loyal because of the company’s commitment to comfortable, accessible, and educational conversations about wine. A once complicated product, wine at Cooper’s Hawk is within reach of the everyday drinker. This resonates in the wine-centric environment of Cooper’s Hawk.
Our team improved merchandising in the retail space by harnessing the power of the new communication platform. Telling product stories around entertaining and seasonal scenarios as well as showcasing curated robust product offers.