Streamline an
iconic brand.

What if franchisees could open their businesses more quickly and easily, while amplifying the signature brand experience of their stores that customers love?

(NO) MORE DRAMA

Our team harnessed existing aesthetic elements and created a more dramatic presence by designing a wing-style roofline, soaring red columns, and a bolder checkerboard pattern to act as beacon for customers.

A BETTER EXPERIENCE

Our research told us to reduce the design to one drive-thru lane in order to provide a more pleasant experience for walk-up customers. This allowed for a more pleasurable outdoor dining space and more intuitive menu boards.

“All of what we have worked on internally will now shine through to our guests with this dynamic new design.”
— Rick Rilva, CEO, Checkers

BRAGGING RIGHTS

awards
Double-Digit Sales Increase
& 49% Return on Investment

HOW WE THINK SETS US APART

A collection of insights research and observations across retail, restaurant, c-store and grocery. Helping brands provide a better experience for their customers. Enjoy.

Be the first to know about the latest POV releases. Sign up for The Gist quarterly newsletter.

CHUTE GERDEMAN
455 South Ludlow Street
Columbus, OH 43215 USA
+1 614 469 1001
sign up for The Gist quarterly newsletter
close
MORE WORK