Connecting the brand dots to deliver the promise in-store.

What if a fast fashion retailer morphed its mass merchandising product strategy with fashion-forward store design to create a retail program unlike any other?


Since opening in 1976, C&A has become a leading fashion retailer offering an assortment of private brands for different lifestyles and fashion needs. In order to maintain their success, C&A Brazil needed to revolutionize their retail brand experience and its presence at over 150 stores across Brazil.

C&A challenged Chute Gerdeman to create the ultimate buying experience with a new store concept in São Paulo. Because C&A’s trend-driven marketing and advertising campaigns enjoy instant recognition across the country, Chute Gerdeman needed to deliver C&A’s marketing promise in the store environment.


To highlight the extensive assortment and give more personality to hot categories, product is merchandised creatively through the use of flexible fixtures, walls, and tables.

Ultimately, the collaborative team created an in-store connection to the exciting C&A brand messages that customers see in the media. Their brand promise is evident in the design—fashion that’s first, fresh, and fast. Product assortment was maintained, and creative displays allow customers to see more of the Merchandise.



Caroline Moore
Mary Lynn Waite
Nicole Faccinto
Joanna Felder
George Waite

The new C&A store engages the shoppers’ senses, piques their interest, and creates brand lust and loyalty. Ultimately, this shopping experience is unparalleled in Brazilian retail while still giving the shopper the best fashion choices at the best possible values.

Working side-by-side, C&A and CG created a brand-right, customer-driven, fashion-forward environment that customers love, and can visit time and time again, always finding something new. Sales are the best evidence of the success and are up by as much as 65%.


Sales are up by 65%

Design that connects people to the world’s greatest brands.

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501 West Schrock Rd, Suite 201
Westerville, Ohio 43081

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