Monday Morning Inspiration: Custom Chalk Letterer

Dana Tanamachi | Chute Gerdeman - award-winning retail design and branding.

Monday Morning Inspiration: Custom Chalk Letterer

Monday Morning Inspiration: Custom Chalk Letterer 800 618 Chute Gerdeman

During our Monday morning studio meeting, our Senior Designer of Brand Communications inspired the team with a presentation on the talent and experience of graphic designer and custom chalk letterer, Dana Tanamachi.

Image via westelm.com

Recently, I was shopping at West Elm and came across these great typographical paper weights. I, of course, couldn’t resist and purchased the ‘M’ version. At checkout, the cashier informed me that the same designer who created the style behind the series of paperweights also designed a series of wall graphics, that can be seen immediately upon entering the store.
Okay–now my interest was peaked. I had to find out more about this designer.

Images via danatanamachi.com

Originally from Texas, Dana Tanamachi now resides in Brooklyn and has worked with some of the world’s most popular brands including West Elm, Rugby Ralph Lauren, Google, Adidas, Everyday with Rachael Ray, and Lululemon Athletica.

Images via danatanamachi.com

Her most recent stint of success stems from the February cover of O Magazine. Tanamachi had the honor of creating the first entirely hand-lettered cover!. Researching her website, I found a series of videos featuring her work step-by-step—a must-see indeed!

It was refreshing to uncover a new approach on handcrafted typography in this high-tech world we live in.


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