MINDI TRANK
VP, Strategy
Mindi’s twenty-five years of experience with branded communications has proven time and again that everything starts with the customer. Watching, listening and understanding customer lifestyles and motivations is critical.
At Chute Gerdeman, Mindi develops strategies that assure both brand and customer are well represented by the right design solutions. With a full understanding, both strategically and tactically, of the elements of effective communications, Mindi is able to direct successful innovative solutions for a diverse range of clients.
EXPERTISE
Consumer Research
Category Trends & Insights
Brand Strategy
Copy Direction
Brand Experience
Opportunity Mapping
Research Methodology
KEY CLIENT RELATIONSHIPS
Aaron Brothers
American Family Insurance
Benjamin Moore
BTC/LIME Research
Domino’s
Einstein Bros Bagels
Exchange (AAFES)
Giant Eagle Optical
Hanesbrands Inc.
Kohl’s
Lane Bryant
Lowe’s
Luxottica
M&M Mars
OhioHealth
Sheetz
Verizon Wireless
Walmart
FEATURED CONTRIBUTOR OF
Chain Store Age
VMSD
design:retail
HOW
Chain Store Age
Interior Design
Interiors & Sources
Communication Arts