J.Crew’s Curated Holiday Gift Guide

J.Crew guest wish lists | Chute Gerdeman - award-winning retail design and branding.

J.Crew’s Curated Holiday Gift Guide

J.Crew’s Curated Holiday Gift Guide 800 492 Chute Gerdeman

Revamping the typical gift guide that retailer’s tend to send out around the holidays, J.Crew has gone above and beyond this year with its guest-edited wish lists. Jenna Lyons, J.Crew President & Creative Director, picked a few of her favorite people including fashion designer, Rachel Roy; lifestyle expert, Martha Stewart; model and style icon, Lauren Hutton; and two, adorable brother-and-sister Crewcut models to reveal what they’re hoping for this holiday season.

Images via jcrew.com

While wish list items aren’t all necessarily from the J.Crew line, the items are all available for purchase through the site. Notable non-J.Crew items include Martha’s Sperry Top-Sider short Shearwater boots, Rachel’s Ebbets Field Flannels ball cap and Lauren’s Tretorn canvas T56 sneakers.

Images via jcrew.com

It was smart and clever to create a traditional gift guide in a new way. And it’s helpful too. For instance, if you’re shopping for mom, you’d peruse Martha’s wish list. Check out Crewcut model Bella’s list for gift ideas for your niece…or for your artsy uncle? Study decorative artist John Derian’s collection of things he’s wishing for this holiday season.

Oh, did I mention the personal touches? Each “wishlister” provided a favorite holiday photo along with the story behind the festive snapshot, and completed a Q&A which appears hand-written on the site, making them an extra special read. Did you know that Martha’s favorite present is her granddaughter, Jude? And Rachel Roy will be curling up fireside with her dog named “Puppy?”

Images via jcrew.com

You can explore more about the wishlisters on jcrew.com and come up with your own gift-giving ideas based on matching the recipient’s personality, gender or age to the curated assortment hand-picked by each of Jenna’s stylish friends.

Thanks J.Crew for inspiring me once again. Now, I’m off to curate my own holiday wish list.

Featured Image via jcrew.com

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