It’s time for a Jubilee!

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It’s time for a Jubilee!

It’s time for a Jubilee! 800 600 Chute Gerdeman

While all around the world, teams are in their final days of training for Summer Olympics (officially the Games of the XXX Olympiad!), Londoners are already celebrating!

All around this crisp and correct city are playful, witty, irreverant and loving tributes to H.R.M., Queen Elizabeth II, who celebrates her 60th year on the throne.

We were lucky enough to be in attendance (not at Buckingham, unfortunately) observing some of the colourful retail displays that captured the singularly English love of their royal family.

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John Lewis has recently completed a whole store renovation on Oxford Street, featuring the best new food hall stocked by Waitrose (a story in fabulous grocery-branding in itself!) and has filled their shop front windows with Anglomania.

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Harvey Nichols, did a retro-recreation of shop-front windows—perhaps referencing 1952, the year Elizabeth took the throne. Our favorite was Harvey Knickers lingerie display.

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Spanish fashion house Zara had madcap windows, in keeping with London’s ever-edgy fashion scene, dotted with cardboard cut-out masks of the Royal Family.

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Look closely, you’ll spot Wills and Kate.

Even Selfridges outfitted their fantastically renovated Shoe Galleries with a cluster of the Queen’s favorite Corgie puppy-quins, decked out in Elizabeth’s signature scarves and fancy hats.

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The spirit of the Jubilee captured England’s enduring love of the royals, of festivities, of continuity and true British spirit. It was a wonderful time to be there. In many ways, it felt like the city was celebrating with itself just before welcoming the world to the Olympics.

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We did get a glimpse of the future Olympic Village, which is the centerpiece, along with the smart, new Westfield Stratford Mall, of a massive urban renewal works for East London. Prepare for the crowds.

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